Don’t Throw Away Cash Hidden in Junk Mail

If you received an email from Audience Assessment Company Nielsen, don’t throw it away – the money is inside. While it may look like junk mail (addressed to “Area Household”), the envelope likely contains two crisp dollar bills with the promise of an additional $ 5 if you fill out a survey about your TV and radio habits.

Is this Nielsen survey correct?

Yes, the reason you get paid up front is because the media pays Nielsen to conduct nationwide surveys for market research purposes. The letter includes a 16-question survey about your television and radio preferences, as well as demographic information that must be completed, such as your race, gender, and age. Nielsen says the poll helps the media decide which shows to keep (unfortunately there is no way to record to cancel Netflix’s Sexual Beasts ).

If you complete the survey and send it back using the postage paid envelope provided, the company will send you an additional $ 5. Otherwise, the $ 2 cash is yours as a “Thank you for considering our request.”

If you are wondering why you were chosen, it is completely coincidental. According to the company’s frequently asked questions: “All possible phone numbers and addresses are taken into account, just like the winning lottery numbers are chosen. Since all possible combinations of numbers are allowed for selection, houses with specified and unspecified phone numbers are presented. “

Should I be worried about my privacy?

While you provide personally identifiable information like your name, address and demographic information, the company says it will not “be used to advertise, promote, or sell products or services directly to you, and we do not allow our customers to sell to you directly. “You can read more about their privacy policy here .

Whether it works for you is up to you, but in terms of effort, it only takes a few minutes to fill out the questionnaire – a very easy way to make $ 7.

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