Choose the Right Topic If You Want to Make Money on Your Blog
Blogging can indeed make a decent income for a living, or at least generate side income, but you must have a strategy. Problogger points out three key factors that affect how profitable your blog can be in terms of revenue.
The first factor may be the most important: the choice of your theme. If you blog for fun and don’t want to make money online, you can write about anything. However, if you want to make money, you need to find a lucrative niche and choose a topic that is broad but specific at the same time:
The first thing you want to think about is your niche and its profitability. Some experts advise being a big fish in a small pond, but I think the opposite is true. You should try the big pond because there is money.
While your great Aunt Mary’s unique quilts can be amazing, not many people are interested in reading about them as more than quilting in general. Don’t limit your topic too much.
When I first started out, I created a website for selling inflatable boats on the Internet. Can you imagine how many people will buy inflatable boats online? That’s right, not much.
To find this niche, Problogger recommends searching for the keywords advertisers pay the most for using tools like Google Adsense to see average CPCs, or SpyFu , a paid search engine marketing tool (with a 30-day money-back guarantee so you can try exactly for that). Likewise, take a look at the affiliate programs on Commission Junction to get a feel for the profit potential.
Of course, you too should be interested in the topic and be able to write about it, but these are other considerations if you want to profit from your efforts. Read the entire post for other important factors.