Highlight Your Impact, Not Your Goals, for a Better Resume
You have one page to prove to a potential employer that you are worth hiring. Don’t waste time deciphering every task you’ve ever completed. Highlight the impact these tasks have had on the company.
As the advice site Muse points out, there is a big difference between the work you do and the effect it has. Sure, you can say that in your old job you made phone calls and acquired new clients, but it is much more impressive to say that you attracted three out of five main clients for your company. The tasks are rough, but the payoff is what catches your eye:
For example, let’s say that as part of your current marketing role, you’ve helped redesign your company’s Facebook page. You can describe the activity on your resume simply as: Created a cover photo for the company’s front page on Facebook.
To yawn. If you have invented, promoted, and fought to get the page’s appearance to move in a certain direction, such a statement would not reflect your role in the broader branding strategy. Underestimating your accomplishments is just as bad as reselling, and your resume is not. To fix this, don’t just list the tasks you’ve completed, but also be sure to give an idea of the impact you’ve made.
Keep in mind that your potential employer probably already knows the specific tasks associated with your job. This is why the claim that you can use Microsoft Office is not all that impressive . You can mention your skills if they are relevant to the job, but if you really want to stand out, highlight how you used those skills.
Here’s a Legal Way to List Achievements on Your Resume without lying | Muse