Here’s What We Know About Amazon’s Black Friday and Cyber Monday Sales in 2026.
Gone are the days when holiday sales had a clear beginning and end. Today, if you don’t browse the internet in the weeks leading up to the actual event, you’ll miss out on great deals. Black Friday is no exception. Amazon has released its official plans for Black Friday and Cyber Monday , but many items are already discounted , reaching or matching their all-time lows—we know this because we use tools to check and track their deals.
When does Amazon’s Black Friday sale officially start?
Amazon is treating Black Friday and Cyber Monday as a single sale. The official sale begins at 12:01 AM PT on November 19 and runs through November 30.
Do I need to be a Prime member to shop during the Cyber Monday sales?
Yes, you’ll need a Prime subscription to participate in the exclusive Black Friday and Cyber Monday sales. Prime starts at $14.99 per month. Only you can decide whether to purchase an annual Prime subscription , but remember, you can always sign up and then cancel after the sale ends: Amazon offers a free 30-day trial , so you can shop both Black Friday and Cyber Monday before canceling without being charged. Here’s how to sign up for a Prime account and what benefits it offers.
What discounts can you expect during the 2026 Black Friday and Cyber Monday sales?
This year, Amazon promises “millions” of great deals across categories like electronics, beauty, fashion, toys, home goods, and more from brands like Medicube, Le Creuset, HP, Google, and Stanley. There will also be limited-time discounts of up to 60% off, available at midnight and 8 a.m. PT on Black Friday and Cyber Monday. Here are a few more deals Amazon says you can expect:
Amazon devices
Save up to 35% on new Amazon devices :
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Amazon Alexa 8, 11 , and 12 Pro Tablets
Plus, you can save up to 45% on:
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Amazon Ember 55″ Mini LED Series with Fire TV
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Kindle Colorsoft (2024)
Electronics
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Save up to $600 on select Sony and Hisense TVs.
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Save up to 50% on select headphones and speakers from Beats, JBL, Marshall, and Sonos.
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Save up to 30% on select laptops and gaming PCs from ASUS, ACER, Alienware, Lenovo and HP.
Beauty
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Save up to 40% on select beauty products from Medicube and Color Wow.
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Save up to 40% on select beauty products from Anua and Redken.
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Save up to 30% on popular skin and body care products from OLAY, First Aid Beauty, Native, Mario Badescu, and Cremo.
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Save up to 30% on cosmetics from Revolution Beauty London, KIKO Milano and Maybelline.
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Save up to $90 on select beauty tools and appliances from ghd and Braun.
Fashion
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Save up to 50% on select clothing and footwear from Calvin Klein, Skechers and Guess.
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Save up to 30% on select styles from Under Armour and Fossil.
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Save up to 30% on cozy outerwear and pajamas from Amazon Essentials.
Toys
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Save up to 50% on select art supplies from Crayola and Melissa & Doug.
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Save up to 45% on select toys from NERF, Play-Doh, MAGNA-TILES and Mattel.
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Save up to 30% on select Barbie and Hot Wheels toys and select Ravensburger games.
Home and Kitchen
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Save up to 45% on select holiday chocolates and candies from Hershey’s Kisses, Lindt, Ferrero Rocher and Chupa Chups.
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Save up to 40% on select Ninja appliances, including Ninja EverSear, Ninja CREAMi, Ninja SLUSHi and Ninja FOODi.
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Save up to 40% on select cookware from Our Place and Farberware.
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Save up to 40% on select candles from Yankee Candle.
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Save up to 40% on select bath and laundry products from Lands’ End and Madison Park.
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Save up to 45% on select Keurig coffee makers.
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Save up to 40% on select floor care products from iRobot and Bissell.
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Save up to 30% on select party and tableware items from Yeti and Solo Stove.
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Save up to 30% on select bedding styles from Ugg and Laura Ashley.
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Save up to 25% on select bakeware from Pyrex, OXO, King Arthur, and All-Clad.
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Save over $200 on select Breville espresso machine models.
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Save up to $80 on select Levoit air purifier models.
Seasonal decor
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Save up to $500 on select artificial Christmas trees from Balsam Hill and Fraser Hill Farm.
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Save up to 35% on select curtains and home textiles from Lush Decor.
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Save up to 35% on select tree decorations and holiday supplies from Lenox.
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Save up to 30% on select holiday cards, gift wrap, and tree ornaments from Hallmark.
The best deals ahead of Black Friday
As mentioned, just because the sale hasn’t officially started yet doesn’t mean you can’t find great deals. You can follow all our Black Friday news here . Here are some of the best deals we’ve found so far:
How do you know if an Amazon Black Friday deal is really a good deal?
Not all Black Friday deals are as good as they seem. Unfortunately, Amazon is known for manipulating prices to deceive shoppers , but you have tools to help you check if the deals are truly worth it. If that seems too complicated, you can simply follow our Black Friday reviews (we do all the research and verification for you). A few more tips: make sure you’re not being sold an older or cheaper version, and always read reviews.
Is Amazon really cheaper than Walmart or Best Buy on Black Friday?
In terms of sales volume, Amazon typically outsells Walmart and Best Buy in most cases, but most flagship items will likely be priced similarly across all three stores. However, don’t underestimate Walmart or Best Buy . They often have a few unexpected deals that beat Amazon’s (though Amazon usually ends up offering similar prices).
What other retailers are running Black Friday sales?
Other major retailers holding sales include Best Buy , Target , and Walmart . Best Buy is currently offering one of the biggest Cyber Week sales, with new deals every Friday. Target is offering discounts throughout the week and a “Deal of the Day.” With both major retailers and small businesses competing for shoppers on Cyber Monday, you can expect nearly all stores to be running sales through Monday, November 30, 2026.
Here are some tips for a successful Black Friday sale on Amazon.
If this is your first Black Friday purchase on Amazon, there are a few key things you need to know about Amazon sales:
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You can share your Prime subscription with family members, even if they don’t live with you.
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You can set up price drop alerts for items you’re interested in , and your Alexa devices can notify you when sales start.
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There are usually exclusive , invite-only offers that you can sign up for.
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There are tools to help you determine whether an offer is worth considering or not .
But if you take just one piece of advice about shopping on Amazon, let it be this: don’t buy anything you didn’t plan to buy anyway . A good way to ensure this is to make a list of the items you need and focus only on those.
Are Black Friday deals better than Cyber Monday deals?
Black Friday used to be a larger event for major retailers, featuring more expensive appliances and technology, while Cyber Monday focused on cheaper items and gave small businesses a chance to compete online. However, today, this distinction is virtually irrelevant. Every major retailer offers discounts on both days, and it’s smarter to know what you want, use price tracking tools, or consult guides like our online blog that use price tracking tools for you, and not worry about finding the perfect time.
Does Amazon have Black Friday deals?
Yes, Amazon does haveBlack Friday sales, but the prices aren’t always what they seem. Use a price tracker to make sure you’re getting the best deal, or consult guides like our online blog that use similar services. And if you have an Amazon Prime subscription, make the most of it .
Which stores have the best deals on Black Friday?
These days, both large retailers and small businesses compete forBlack Friday shoppers, so you can expect virtually every store to be running sales through Monday, November 30, 2026. The “best” sales depend on your needs, but in general, the biggest discounts tend to be offered by large retailers that can afford lower prices, such as Amazon, Walmart , Target , Best Buy , and Home Depot. You’ll find all the best sales from major retailersin our Black Friday roundup .
Is it worth buying items on sale on Black Friday?
In short, yes,Black Friday still offers deals you’re unlikely to see the rest of the year. If you’re shopping or looking for gifts, this is a good time to look for deals on essentials, especially tech, home goods, and fitness equipment.