An Online Blog About the Prime Day Sale in October 2026: the Best Deals on Headphones, TVs, Fitness Equipment, and More.
No, you’re not experiencing déjà vu: Amazon did have a big sale in July. This time, however, it’s their fall sale—Prime Big Deal Days, better known as October Prime Day . The sale officially began on October 6-7, but there have already been plenty of pre-sale events , and we’re keeping an eye on them. Be sure to check our price tracking tools to ensure the sales we’re talking about are genuine deals and not just gimmicks .
Remember, to access all Amazon Prime Day deals and free shipping, you need to be a Prime member . Prime starts at $14.99 per month ($139 per year) and offers more benefits than meets the eye . It’s easy to see whether an annual Prime subscription is worth it , but remember that you can always cancel your Prime subscription after the sale ends, as Amazon offers free 30-day trials . Theoretically, you can shop throughout the event and still have time to cancel before you’re charged.
To learn about the best deals as they’re discovered, check out our live blog from the event below, where the Lifehacker team covers Prime Day . We’ll continue to share new deals as we discover them. Our affiliated brands also have live blogs worth checking out, including CNET , PCMag , ZDNET , and Mashable .