Samsung’s “The Frame” TV Is Now $400 Off.
When Samsung’s “The Frame” TV first hit the market, it pioneered the “art TV” concept, becoming a smart option for those who don’t want their TV to dominate their home when not in use. Over the years, Samsung has refined this concept, introducing QLED screens, AI-powered image processing, and thinner displays, further enhancing the “it’s not just a TV, it’s a work of art” illusion. And now’s a great time to buy: the 55-inch 2025 model is on sale for $400, priced at $697.99—a 36% discount and the lowest price we’ve seen for this model.
Unlike a traditional TV, The Frame is designed to blend seamlessly into your home. When you’re not watching TV, it switches to Art Mode, displaying artwork or your own photos on a matte, anti-glare screen that feels surprisingly like a real canvas. It also includes a Samsung Slim Fit wall mount, allowing it to sit flush against the wall like a framed painting, rather than protruding like a standard TV.
The 2025 model features Samsung’s NQ4 AI Gen2 processor and new Vision AI features for improved picture optimization and higher-quality content recommendations. While it’s not Samsung’s flagship Mini-LED model, it offers fantastic QLED picture quality, a brighter panel than previous models, and excellent HDR performance. It’s also a solid choice for gamers, supporting 4K gaming at up to 144Hz refresh rates with VRR.
Keep in mind that the adjustable frames for the framed effect are not included (they are sold separately), and access to the full library of artwork requires a paid subscription to the Samsung Art Store. As with any The Frame TV, the design is part of the price. While this is typically pricey, the $400 discount makes it a more attractive purchase . (However, if the best picture quality for the money is your top priority, you might want to consider something from Samsung’s Neo QLED line .)