This 55-Inch LG OLED TV Is Now on Sale for Almost Half Price.

The best value for money in OLED TVs will always be last year’s model: it’s new enough to have most of the latest tech and features, but it’s sold at a discount compared to the latest and greatest models—especially if you can find a good deal. Right now, the 55-inch version of the LG B5 OLED TV , released in July 2025, is on sale on Amazon for $799.99, almost 50% off its starting price of $1,491 (though the product page lists a lower current “suggested price”). And if you want a bigger size, Best Buy is offering the 77-inch LG B5 for $1,499.99 (original price: $2,999.99).
The LG B5 is LG’s entry-level OLED TV, making it the most affordable option. However, it’s rare to find an OLED TV with a diagonal of 55 inches or larger for under $1,000 (55 inches is the smallest standard size for OLED TVs sold in stores). The LG B5 is a great option for those new to OLED TVs, as the technology takes a bit of getting used to . Not only does it offer the near-infinite contrast ratio OLED TVs are known for, making colors appear truly vibrant, but it also adds Dolby Vision support and 120Hz refresh rate for gaming , something the previous B4 model lacked. The TV also supports HDR10 Pro, Dolby Atmos, and Filmmaker Mode (no HDR10+). Since it’s released in 2025, you’ll get AI features that enhance image processing (thanks to the α8 AI Processor 4K Gen2).
If this is your first OLED TV, be sure to understand the differences compared to a regular QLED TV . For the price, this is a less risky way to test whether an OLED TV is right for your setup.