This 55-Inch LG OLED TV Is Now on Sale for Almost Half Price.
The best value for an OLED TV will always be last year’s model: it’s new enough to have most of the latest tech and features, but it’s sold at a discount compared to the latest and greatest models—especially if you can find a good deal. Right now, the 55-inch version of the LG B5 OLED TV , released in July 2025, is on sale on Amazon for $799.99, nearly 50% off its starting price of $1,491. And if you’re looking for a larger TV, Best Buy is offering the 77-inch LG B5 for $1,499.99 (original price: $2,999.99)—and you’ll get a free 43-inch 4K LG TV (a $250 value) with your purchase.
The LG B5 is LG’s entry-level OLED TV, making it the most affordable option. However, it’s rare to find an OLED TV with a diagonal of 55 inches or larger for under $1,000 (55 inches is the smallest standard size for OLED TVs sold in stores). The LG B5 is a great option for those new to OLED TVs, as the technology takes a bit of getting used to . Not only does it offer the near-infinite contrast ratio OLED TVs are known for, making colors appear truly vibrant, but it also adds Dolby Vision support and 120Hz refresh rate for gaming , something the previous B4 model lacked. The TV also supports HDR10 Pro, Dolby Atmos, and Filmmaker Mode (no HDR10+). Since it’s released in 2025, you’ll get AI features that enhance image processing (thanks to the α8 AI Processor 4K Gen2).