Panera Wants to Give Some of You a Free Baguette

Winters can be terrible. Waking up an hour early to shovel snow and clean windshields before driving to work, only to be greeted by dark skies by 5:00 pm, can be an ordeal for anyone. But if free food cheers you up — especially warm, toasted baguettes — this winter might be a little brighter than you thought. Panera Bread will be giving away free Toasted Baguette sandwiches in one of the coldest cities in the US from January 17 to 22 if temperatures reach 32°F or lower.

How to get free toasted baguettes

If you live in New York, Boston, Denver, Washington or Chicago, be sure to keep an eye on the weather between January 17 and 22. Once temperatures drop to 32°F (or below), Panera will post a code for a free fried baguette sandwich on local digital signage and digital billboards, including in New York City’s Times Square. If you’re in Chicago, Panera will “make the promo code fall into real snow”, but it’s not clear to us if that means promo cards falling from the sky or Panera workers creating alphanumeric snow angels in the snow.

The reason for this event (besides the cold weather) is that Panera Bread is celebrating the launch of its three new baguette sandwiches : Melted Green Goddess Caprese, Melted Pepperoni Cheese and Chicken Melted Smoky Buffalo. The sandwiches will be $9.99 each starting on their Jan. 12 launch date if you can’t wait for the temperature to drop. “Toasting our baguette sandwiches produces the perfect combination of crispy crust and soft core, making it easy to bite into the perfect bite, and we are excited to offer three delicious flavors for our guests to enjoy.” — Head Chef & Chef Panera. Chief Innovation Officer Klas Petersson said in a press release .

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Only the first 200 people from each city to redeem the codes will receive free baguettes. The code must be activated in the Panera app and will have the following format: TOASTUP(city name). Temperature readings will be based on readings for each city. No purchases are required to receive codes. Panera will only allow you to receive one sandwich during the six-day promotional window, and the code must be redeemed on the same day before 20:00 local time.


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