You Will Have to Visit Taco Bell a Hell of a Lot for His New Subscription to Be Worth It
Taco Bell is reaching out to taco fans around the world by testing a new subscription service called Taco Lover’s Pass. But how much should you love tacos to be really worth the cost? Unlike other fast food loyalty programs that offer free gifts from time to time, this will be a first-of-its-kind fast food prepaid subscription service and you’ll need to eat a lot of tacos for it to pay off. Here’s a look at how it works.
What is a Taco Pass?
This is a monthly taco subscription through the Taco Bell app. At the moment it is being tested only in Arizona, but if successful, the subscription could be rolled out across the country. Subscription prices are also being tested in the $ 5 to $ 10 per month range. The fee entitles you to receive one free tacos every day from the menu, which includes the following tacos: Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Doritos Locos Tacos, Doritos Locos Tacos Supreme, and Spicy Potato Soft Taco.
Is the subscription worth it?
Only if you go to Taco Bell often – as this is a one-a-day deal, you will have to eat at Taco Bell every day to get the most out of your subscription. Plus, most people eat more than one tacos in a single visit (more likely 2-4 tacos), so you are likely to spend extra money on each meal. Indeed, this is the essence of these app-based promotions: The company claims that users who participate in its loyalty program spend 35% more than they did before joining.
However, tacos range from $ 1.89 to $ 2.39, so this will essentially count as a discount on every meal, regardless of the total cost. After all, you will have to eat Taco Bell six times (or more) every month that you have a subscription in order to benefit from it. In this case, you can only do so if you already order Taco Bell through the app ten or more times a month. In any case, the more you visit this free taco, the better the deal: if you ate a free taco every day (that’s okay, don’t judge here) without buying any additional items, you would save up to $ 71.10.