How Much Money Can You Make on Instagram?

How many Instagram followers do you need to be a full-time influencer? You can make money from a few thousand followers, but that will depend on a few other things as well, including what your account is about and your ability not to annoy people by constantly trying to sell products.

How to make money on Instagram

Besides already having a business to promote, the best way to make money on Instagram is to become an influencer. Marketers pay influencers to promote their brands by paying between $ 50 and $ 750,000 per publication, although don’t expect to make hundreds of thousands of dollars unless you’re a celebrity like Cristiano Ronaldo ($ 466,100- $ 776,833) or Ariana Grande ($ 391,530- 652 550 USD). ). Promotions can take the form of mentions in posts, product reviews, or partnerships that involve commissions, so -called affiliate marketing .

The more followers you have, the more likely a marketer will ask you to sponsor their brands. However, marketers prefer communities that are active and willing to comment or like posts as they are more likely to buy the product. This is measured as engagement rate, which may be an even more important metric for marketers than audience size.

On the other hand, Instagram has a higher engagement rate than other social media platforms. In terms of going pros, community engagement is a skill Instagram’s average engagement rate is 4.7%, while top influencers usually pull around 8%.

Ok, but how much can you make?

Instagram has a large pond full of influencers, with only a few big fish (only one percent had over five million followers) among many other minnows. Since sponsorship deals are negotiated individually, average rates may vary depending on the marketing agency Influence & Co .:

  • Less than 2,000 subscribers: $ 50 per post
  • 2,000-10,000 subscribers: $ 75 to $ 100 per post
  • 10,000-100,000 subscribers: $ 50 to $ 250 per post.
  • 100,000-1 million subscribers: $ 500 to $ 1,000 per post.
  • Over 1 million subscribers: over $ 1,000 per post

Since most influencers are “micro-influences” with an average of 6,000 to 10,000 subscribers, let’s see what the income might be. If you publish a sponsored post every day for $ 100, it will generate $ 36,400 in annual pre-tax income (you can also add the cost of free products sent by marketers, but this varies greatly depending on which influencer you are).

It may not be enough to get you to quit your day-to-day job, but it’s not a trifle either. Also, remember that this is also a long-term game as it takes many influencers years to form their audience. If your subscriber account is growing steadily, you may already be on the right track.

Keep your audience engaged

It’s important to remember that sponsorship opportunities really do depend on your level of engagement and the topic you’re posting about. For example, a fashion-focused account can be very profitable as the product is clearly understood by an audience that already buys clothes, so multiple posts per day seem less intrusive to the account’s subscribers. This allows the influencer to maximize income while maintaining consistency in their engagement. What you decide to post about will be the biggest factor in how much money you can make; unless, of course, you are a celebrity.

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