How to Accumulate a Tab

Pour one out for TaBbies – Tab Cola is no longer produced by Coca Cola . With nearly zero market share and limited availability, you might be surprised to know that the Tab is still around . But the once popular zero-calorie drink has been kept afloat by dedicated fans, also known as TaBaholics, who have stocked up on excellent, slightly bitter cola for years.

Sweetened with saccharin, Tab debuted in 1963 as Coca-Cola’s first diet soda and was originally targeted at women with some unusual advertisements:

The forerunner of the diet soda market, Tab peaked in the 1970s and early 80s, when the drink became something of a pop culture symbol for health-conscious yuppies:

With the launch of Diet Coke in 1982, the Tab gradually escaped the limelight, leaving it to little hardcore fans who regularly asked Coca-Cola to make more of their soda. According to the Wall Street Journal, Tab accounted for 0.1% of all global diet cola sales as of 2019.

Where can I buy Tab?

You will need a lot of luck if you want to accumulate Tab as it has been lacking for a long time. With supplies ending completely by December 31st, it will become even more difficult to find.

As it has been for many months, Amazon , Target , eBay and Walmart are now out of stock, as are lesser-known vendors like Beverages Direct . Please note that you can turn on “in stock” alerts for major chains and receive alerts when they are available, but they will sell out quickly. It is best to use the fans’ websites and Facebook page , which publishes information about the observations of the tabs.

If you have tobacco, remember that soda usually has a shelf life of six to nine months (keep it in the refrigerator and you can stretch it out a bit). After that, the material will becomeundrinkable, and then everything will really end. RIP tab.


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