These Brands Are Actually Generic Amazon Lines
Amazon Echo, Amazon Tap, Amazon Essentials are all obvious Amazon lines that you can choose from by comparing them to brand names. But Amazon has a number of new, lesser known generic brands that you could buy without even realizing it.
In 2017, Amazon Elements is doing pretty well in line with its PDA strategy, selling things like cheaper baby wipes and batteries to a discerning public. But Quartz found that of the 800 Amazon trademarks that it was preparing at the US Patent and Trademark Office, 19 were associated with products that had Amazon.com pages, but not necessarily produced by Amazon:
- Arabella – Lingerie
- Beauty Bar —Cosmetics
- Denali —Tools
- Franklin and Freeman – men’s shoes
- Happy Belly – Fresh Food
- James & Erin – Women’s Clothing
- Lark & Ro – Women’s Clothing
- Mei – Underwear
- Mama Bear – Baby Products
- Myhabit – Consumer Products
- North Eleven – Women’s Clothing.
- NuPro —Technical Accessories
- Pike Street — Linen
- Pinzon (Amazon) – Linen
- Scout + Ro – children’s clothing.
- Single Cow Burger —Frozen Food
- Small parts – spare parts
- Smart is beautiful. -Cloth
- Strathwood – Furniture
Yahoo reports this year that these generic brands are doing very well, especially after Amazon acquired Whole Foods, including the successful Whole Foods 365. Part of their popularity is due to their online platform, which gives the merchant certain benefits. that are not on the shelf of the grocery store:
If a shopper has ever been on the verge of choosing between a generic versus branded product, a chorus of 5,000 Amazon reviews with an average rating of 4.8 is often enough for someone to trust a homely versatile product. Nobody wants to pay more than they should, and if you don’t care about buying a branded suitcase or an electric kettle, a cheaper all-rounder has a very good chance.
Amazon is currently introducing its “new” own brand, Solimo, which has everything you need: razors, multivitamins, coffee capsules. Solimo has been around since at least 2016, but according to the India Times, it was aimed at Indian consumers. Obviously, their plans for some time included promoting the brand around the world.
The company exists on a controversial line where it may be beneficial for consumers to know that they are receiving products from Amazon; they guarantee a certain level of quality and possibly facilitate the return or exchange of goods through the services of the website. But these generic brands can also be interpreted as an ominous infiltration into our entire procurement and supply chain without much responsibility for how it changes the market.
As Quartz’s Mike Murphy wrote in 2017:
Now, it got to the point where it’s pretty easy to pay Amazon three times for a single order: for the shipping that you access through Prime, and for a product that’s actually just a product made by Amazon. And you can imagine a time when your clothes, food, TV shows, gadgets and furniture are all manufactured and sold by the same company: Amazon.
On the other hand, a rose with any other name will still be delivered via Prime.