DoneGood Offers Ethical and Sustainable Alternatives for Online Shopping

When you’re looking for a great deal online, it’s easy to forget that you are giving your money to corporations whose business practices you don’t always agree with. DoneGood is committed to offering sustainable and ethical alternatives in your feed so you don’t have to do all the research yourself.

Let’s say I’m looking for a new pair of shoes. I can go to Google and search for “slip-ons”. DoneGood will see that you are interested in shoes and will appear in search results with recommendations for alternative brands that emphasize sustainability and social responsibility. For example, in the case of slip-on shoes, DoneGood suggested that I might be interested in Ecco and not Vans, since Ecco is committed to green manufacturing techniques. They also support many small companies that do well, such as United By Blue , a bag and outdoor clothing maker that pledges to clean one pound of trash from nature with every item sold through their eco-cleaners, or The Root Collective , which works with women. … in Guatemala in poor communities to make their products by hand.

There is a Chrome extension right now that works with Google and Amazon. There’s also an iOS app (Android coming soon) that you can use to directly view their selection of responsible brands, ordered by the various issues they support. This is a good way to make sure your holiday shopping isn’t in vain.

DoneGood via Mashable


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