How to Get Rich by Tricking People Into Buying Overpriced Slimming Cocktails
Ready to make tons of money and sell tons of cocktails? It will be a tough road, but these days people trying to be successful in this business are everywhere. If you haven’t received invitations for a health check or seen friends pose shaking on social media … well, congratulations! You have tons of new customers ready to hear your offer.
Herbalife , Shakeology, and Advocare are brands that promise you can quit your day job or even make millions selling cocktails . We’re not saying these companies are evil, it’s just that if you really want to create a lucrative and borderline illegal pyramid scheme to get rich at the expense of others, you could learn a few lessons from them.
Of course, be careful. The Federal Trade Commission (FTC) says you can hire sellers to help deliver your product to the customers who use it . So far, so good. But you can make a lot more money if you think of your salespeople as your real customers and require them to pay commissions or buy a ton of products. Then your business goal is really just to get people into the system, damn it. If you do this, you may end up in the same boat as Herbalife, which recently had to pay the FTC $ 200 million and promise to make a difference in their business. Ready to swim in these challenging waters? Take a blender and let’s get started.
Make cocktails really expensive
If you want a lot of money to flow through the pyramid to you, you don’t get it with a 50 cent per serving powdery grocery-style shake. Take Shakeology as an example and rate each scoop at $ 4.33 or more if you like.
How do you get away with it? Not comparing your powder to that 50 cent rubbish. No, your shake is rife with real foods – even superfoods! – and vitamins, minerals, fiber and all the buzzwords you can pack.
“To match the nutritional value of one serving of Shakeology …” this video states that you need to eat over $ 40 in fresh fruits and vegetables, including radishes and raw onions. See, doesn’t a delicious cocktail sound better than this? Just hope your clients don’t get too curious about asking what you mean by food. The shake powder has only 130 calories per serving, so it clearly can’t contain everything in this pile of foods. In fact, you’re just selling a protein powder with enough fancy chopped foods to provide you with multiple vitamins.
It doesn’t matter that in stores like GNC, people can find cocktail powders with the same ingredients for much less. Or that they can take regular protein powder , skip the useless superfoods, and make a shake to their liking for a penny on a dollar. Instead, hone your publicity stunt to make people feel good buying your cocktails.
Pretend it’s not a gimmick
The best way to sell a cocktail is to make it the way the customer wants it to be . If they want to lose weight, this is the tool to do so. If they are suspicious of quick weight loss cures, well then a shake is just a convenient way to get healthy food on the go. Are they too busy making breakfast every morning? And who is not? Your cocktail is the perfect solution!
Most people love the idea of losing weight, so this is a good place to start. If you have lost weight by consuming these shakes, or can point to someone who has lost weight, you are golden.
But wait a minute, you might ask, ” Does this mean that my cocktails have to be some kind of effective weight loss aid?” Not at all! Be like Herbalife and encourage your salespeople to call themselves “trainers” and invite people to join them on weight loss issues without shaking them up.
These can be informal groups of friends or coworkers who post workout selfies and cheer each other on, or you can make them public and enter a fraudulent payment scheme . Your choice. Be sure to encourage participants to exercise and diet, and mention your company’s products as casually as possible while you do. If they find cocktails a convenient way to follow your dietary advice, so be it.
Almost everyone can lose a few pounds in the short term, so just point to their success as proof that the shake-up must have worked. Before you know it, those overpriced prices will fly off the shelves and your customers will ask if there is a way to get the discount!
Convert customers to salespeople
This is where we get to the heart of the pyramid scheme. If you set it up very carefully , it could even qualify as a legitimate “multi-level marketing” business.
The idea is this. You don’t just want to sell a product; If that were your goal, you would make a 50 cent cocktail and list it on Amazon, or a $ 2 cocktail that you could sell on GNC. You want to hire salespeople . People who have incentives to buy a lot more goods – whether they sell it, drink it, or throw it in the trash, we don’t care. So you get them by offering discounts, commissions, or both. No matter what they do, you have to make sure they send you a lot of business.
See how Advocare does it : People can become “Preferred Customers” with a 20 percent discount, but only if they buy a $ 20 Starter Pack , which translates into a $ 20 annual fee. You can get even more discount by purchasing more items.
As long as people get their product at a discount, they can also sell it to others and pocket the difference, right? Advocare has a special tier for these people called distributors and they have to start by buying a $ 79 kit and then pay $ 50 annually thereafter. If they can sell enough product, including at least $ 500 out of pocket, they canqualify for a different level of discounts, commissions, and bonuses.
If this sounds complicated, great. You understand. You don’t really want the average customer to fully understand how the system works. Just tell them that you will explain it more as they move up.
Don’t tell salespeople how little they’ll be making
It’s not the salespeople who’ll get rich here: it’s you and the handful of people who climbed to the first floor. You guys are the top of the pyramid. Everyone below you earns almost nothing.
For example, Advocare reports that 90 percent of their salespeople make $ 250 a year or less , and 72 percent earn absolutely nothing. Herbalife claims the average salesperson makes $ 245 a year , which is an optimistic estimate . Beachbody, the creators of Shakeology, have confused their disclosures so much that it’s hard to tell how many people have the lowest incomes.
All manufacturing companies have testimonials from people at the top of the pyramid who either talk about their millions of dollars or sometimes (to seem more approachable) that they just have fun and easy jobs that support their family. Here isone review currently being conducted by Herbalife , featuring a woman named Nancy who has a “food club” where she serves cocktails:
Unfortunately, most food clubs are not profitable. And they definitely don’t sell cocktails. Instead, they charge a “membership fee” that covers the cost of a cocktail, herbal tea, and aloe water. Club owners are not allowed to post signs indicating whether the club is open or closed, and the interior of the club may not be visible to passers-by. Clubs mainly exist for hiring vendors who may have to pay for hundreds of cocktails to complete their “training”.
How you cheat people out of their money is up to you. If you do this too explicitly, you may run into problems, as we saw with the Herbalife settlement. For some reason, the FTC wants companies to make money from selling to customers, not getting people into a scam. Will you let this stop you? Come on, this is a wicked week. Go away.