Try Not to Pay Less Than You Are Worth in Order to Make Your Product More Attractive

You deserve to charge employers and clients for what you are worth. If your self-image makes it difficult to accept this offer, consider an alternative: If you charge less than you cost, people may think that the service you are offering is not as good.

As the business site Entrepreneur points out, we all have a natural tendency to assume that if something costs more, it must be more expensive. After all, there must be some reason why the watch is worth $ 10,000, right? Well, the same principle applies to your salary. If your job brings the company $ 50,000 a year, but you are willing to accept $ 25,000, your employer may assume that the job you are doing is not very good:

I have run campaigns to split test eLearning courses for a company I have consulted for, and one test is of particular interest to me so far. We tested two price levels of the digital course. We tested the low price of $ 37 and the higher price of $ 397. Which one do you think worked best?

The higher priced campaign sold three times as many courses as the cheaper test. Why? It’s simple – people automatically associate higher prices with higher costs.

The same can be said for freelancers. If you take a commission and try to charge the lowest possible price to attract as many customers as possible, you may accidentally give the impression that the work you are doing is of poor quality. If your work looks substandard, you get fewer clients and never make up for the difference in volume. This may conflict with your own perception, but sometimes it is better to aim higher.

3 Reasons You Can’t Afford To Feel Bad By Charging What You Are Worth | Businessman


Leave a Reply

Your email address will not be published. Required fields are marked *