How to Pronounce the Most Difficult IKEA Item Names

If you’ve ever wondered how to pronounce all of IKEA’s item names correctly, this video teaches you how to pronounce some of the more difficult-to-sound items correctly. Not only that, you will find out what these words really mean.

In this video from the YouTube channel Apartment Therapy, Maxwell Ryan sits down with Mikael Idholm, head of research at IKEA, to ask him how to pronounce the names of certain items at IKEA. I won’t try to describe the correct pronunciation, but here is a breakdown of what Idholm says each word means in Swedish:

  • FJEDERMOLN : Something like a cloud.
  • BJÖRKSNÄS : The name of a Swedish village. Bjork means tree.
  • IDDIGEN : Lake.
  • PIETTERID : Small village near Elmtarid, Sweden. The place where IKEA was born.
  • FÖRHÖJA : To pick something up from something else.
  • VIKTIGT : This is important.
  • STJERNBILD : Stars in the night sky.
  • JORFJELL : A village in the northern part of Sweden.
  • JORDGABBE : Strawberries.
  • KRYDDNEYLIKA : Carnation , as if you put oranges for the holidays.

Now when you see these item names while walking through the store, you can surprise people with your Swedish by pronouncing them correctly and uncovering their secret meaning. Yes, and if you’re wondering what the name IKEA itself means, it’s an acronym: Ingvar Kamprad, Elmtaryd, Agunnaryd. Ingvar Kamprad , founder of IKEA, grew up in Elmtarid in Agunnarid.

Learning to Speak IKEA | Youtube

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