Why Buying Craft Beer in Large Bottles Is Probably Not a Good Idea Now
It’s no secret that when buying something, you should choose a container based on the unit price. Well, as VinePair points out, when it comes to craft beers sold in growlers and bombers, you’ll probably pay more for big bottles than if you just bought six packs.
Part of it is worth considering: you spend money on crafting a beer to support small breweries, and in some cases you get a reusable container, which are ideally suited for other purposes (or simply hold more beer, for which you can get a discount when you refill them) but with all that in mind, VinePair explains that you should still factor in cost per ounce:
As craft beer becomes more popular, the romanticism behind the drink and its packaging is on the rise. Show up now with a big bottle of beer doesn’t seem cheap or crazy, it seems dignified and sophisticated. It is far more acceptable to put a large bottle on the dining table – as well as a bottle of wine – than a bunch of twelve ounce cans or bottles. This image helps make beer a legal drink that matches serious cuisine as well as good wine.
In addition, the large packaging also allows for collection. Large-format beers are considered to be more special and rare compared to their six-pack brethren, suggesting a scarcity component in their availability.
All of this means that craft beer sellers can now sell bombers that were once sold for less per ounce than a 6-pack, at prices that are now sometimes double the 6-pack per ounce.
They also go on to point out that for the most part, many craft beer aficionados are fine with it – they actually feel like they are getting what they pay off, so if this is you then be sure to do it. On the other hand, of course, a can is as easy to pour into a glass (or mouth) as it is into a bottle, and you are less likely to get sluggish or tarnished beer if you pour what you want from smaller containers. than growlers, you can leave it partially blank.
Either way, the profit is the same as for anything you buy: the unit price is the number you should look at on the shelf, not the total price, and buy wisely.