Use Repetition to Become More Persuasive

Repetition can tire you. However, if you want to be convincing in your speeches, be prepared to repeat them over and over again. This repetition may be exactly what someone needs to internalize your ideas.

As the business blog Entrepreneur points out, many of us believe that if someone doesn’t immediately grab hold of our ideas the first time we say them, we need to find different ways to express it or come up with other ideas. While this is not a bad thing in itself, we are also programmed to think that what we have heard repeatedly is more important than what we have heard only once. It’s all our fault in pattern recognition . So, if you want your ideas to stand out from others, don’t be afraid to repeat them:

Many entrepreneurs mistakenly believe that their passion will make their message stand out immediately from today’s information overload. In fact, most people today have designed filters to ignore unwanted input until they hear it multiple times, both in writing and orally.

Of course, repeating the same thing over and over again shouldn’t be your only strategy. Repeating a bad idea ad nauseam will only make you stupid (or make you a successful politician). However, if you have a well-polished idea and are just trying to sell it better, feel free to repeat the same thing several times.

7 Steps to Mastering the Art of Persuasion | Businessman


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