The Best Way to Connect People by Email
When you introduce someone by email , you want to make sure that all parties involved are completely happy with the introduction. The double-agree approach gives both parties a chance to opt out without causing any problems.
“One-stop shopping” is when you send someone an introductory email without first agreeing to it, and that puts everyone in a quandary. If they decline the intro, the person hoping to be introduced will see it as they are more likely to head into the conversation. In addition, the person to whom you sent the introductory letter may not have any desire to communicate with the person you represent; wasting time. This is why Anand Sanwal of CB Insights recommends using a double-agree approach and agreeing on an introduction with both parties before you even try to present it at all.
By using dual-sign, you don’t send a copy to the person you want to introduce, and you provide both parties with a context that explains why the connection would be useful to them in separate conversations. With this method, the pressure is relieved and anyone can step back without feeling bad or causing any problems. Good examples of sending out single and dual subscription emails can be found at the link below.
You are probably entering your email messages incorrectly | CB Insights via Quartz