Reconnect With “weak Ties” to Keep Your Network Strong

Chances are, you have a list of people you know well, and you are the first to contact you when you need help (for example, when looking for a new job). However, do not forget about those with whom you have a less intimate relationship. They can provide just as useful information.

Kim Keating explains why people you are less close to can often be more helpful:

Both weak and inactive bonds offer more new information than strong bonds. They travel in different circles and are associated with completely different people – as opposed to strong connections that tend to travel in the same circles as you.

Of course, you don’t need to turn these weak connections into stronger ones to build a stronger network – you just need to maintain enough contacts for people to remember you (for example, to help them without ulterior motives ).

Strong Ties, Weak Ties, and the Amazing Power of Dormant Ties | Adam Brown


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