Learn Six Key Principles of Persuasion With This Video
Once you’ve mastered the art of persuasion, it’s easy to get people to do what you want them to do . This video explains six science-based shortcuts you can use to influence others.
Whether you want your voice to be heard more, or you’re just trying to please someone else a little more, persuasion is a skill that can be valuable in almost every aspect of life. The six principles – reciprocity, scarcity, authority, consistency, sympathy and consensus – are all based on research by Dr. Robert Cialdini and his book Influence: The Psychology of Persuasion . The video is a few years ago, but the drawings and narration do a great job at explaining the basics. You may not be a master at manipulation after watching, but you will get some great tips and a better understanding of how persuasion actually works.
The Science of Persuasion | YouTube via Inc.