Here Are the Best Last-Minute Smartwatch Deals Before the October Prime Day Sale Ends Tonight.
Amazon’s October Prime Day sale is in full swing, and it’s packed with great deals on smartwatches. This list includes traditional smartwatches from Apple, Google, and Samsung, as well as fitness-focused watches from companies like Garmin. Read on to see what I found, and stay tuned, as I’ll be updating this list throughout the sale.
Apple Watch Series 12 is on sale for $50 off.
The Apple Series 12 is the newest watch in Apple’s lineup, and I think it’s definitely worth the upgrade . It’s been out for less than a month, but it’s already on sale for $50 off the original price. The GPS-only model starts at $349.99 (regular price $399), while the cellular model starts at $449.99 (regular price $499). It features a new heart rate sensor, which I’ve found to be very accurate , on par with Garmin’s top models. It also features step counting and heart rate variability measurement during recovery—features that, unfortunately, won’t be available on the Series 11 or earlier models.
The Apple Watch SE 3 costs just $199.
The Apple Watch SE 3 currently retails for $199 for the GPS-only model and $249 for the cellular model . The SE is the budget version of the Apple Watch, typically priced at $249 and $299, respectively. The current price is the lowest I’ve ever seen.
Apple Watch Ultra 3 is on sale for $200 off.
It’s hard to beat the Apple Watch as a combination smartwatch and fitness tracker. You can learn more about how it competes with Fitbit and Oura rings , or see which 2026 models we’re excited about . Only a few models are currently on sale: the Apple Watch Series 11 with cellular support is $349.57 (down from $499.99). That’s a 2025 model. Or, if you’re looking for an Ultra, try the Apple Watch Ultra 3 for $699.97 (down from $899.99).
The Samsung Galaxy Watch 8 Classic smartwatch is on sale for $160 off.
Samsung Galaxy Watch smartwatches typically offer extensive fitness features and are a great complement to Samsung phones. I’m seeing the 2024 Samsung Galaxy Watch 7, 40mm, Bluetooth-only, for $159.99 (down from $249.99). But even better deals are on the Samsung Galaxy Watch 8, starting at $208.99 (originally $299.99), and the Samsung Galaxy Watch 8 Classic, LTE, 46mm, for $389.99 (down from $549.99).
The Pixel Watch 5 smartwatch is on sale for $65.
The Google Pixel smartwatch is great for activity tracking and everyday use, and I really liked the super-fast charging on the previous version. If you’re looking to upgrade to the latest model, the Pixel Watch 5, the Wi-Fi-only model is now priced at $334.99 , down from $399.99. The cellular model is now priced at $414.99 , down from $499.99.
The Pixel Watch 4 smartwatch is on sale for $120 off.
Pixel is another smartwatch brand that performed well in my tests. The Pixel Watch 4, last year’s model, is on sale for $329.95 , down from its original price of $449.99. It features a 41mm screen and LTE cellular connectivity. This particular watch impressed me with its super-fast charging and new health tracking features , including reports assessing insulin resistance.
The Garmin Vivoactive 5 smartwatch is on sale for $100 off the original price.
Garmin’s Vivoactive line is perhaps the most underrated. It’s great for running and fitness tracking, and it’s also convenient for everyday use thanks to a touchscreen for most functions (but physical buttons are still used for starting, stopping, and counting laps). The Vivoactive 5 originally retailed for $299.99, then dropped to $229.99 with the release of the Vivoactive 6. Now it’s just $199.99.
The Fitbit Inspire 3 fitness tracker costs only $70.
The Fitbit Inspire 3 is an older model that, frankly, performs most of the Fitbit Air’s functions, plus it tells the time. It doesn’t have its own GPS, but it can use your phone’s GPS to track your running or walking distance. It’s now just $69.95 in select colors, down from its original price of $99.95. Incidentally, the Charge 6 is now $131.56, down from its original price of $159.99.
Amazon Prime Day Frequently Asked Questions
Is the Amazon Prime Day sale worth it?
Yes, we’ve done the math , and for most people it’s worth it.
Is Prime Day held once a year?
The Prime Day sale takes place every summer. The Prime Big Deal Days sale (or October Prime Day sale) takes place every October. The Big Spring Sale takes place every spring.
Is Prime Day a scam?
No. Prime Day is a legitimate online sale from arguably the largest and most reputable online retailer in the world.