The Premium Bose Smart Ultra Soundbar Is Over $300 Off During the October Prime Day Sale.
As part of Amazon’s October Prime Day sale, the Bose Smart Ultra soundbar dropped from its usual $999 price to $679—a $320 discount and the lowest we’ve seen so far, according to price-tracking sites . PCMag rated the Smart Ultra “outstanding ,” praising its ability to deliver surprisingly spacious Dolby Atmos sound without the need to connect additional speakers to your TV. If you don’t need Bose’s top-of-the-line model, there’s a more affordable option as part of Prime Day : the Bose Smart Dolby Atmos soundbar , which sits below the Smart Ultra in the lineup, is on sale for $399 instead of $549.
The Smart Ultra soundbar features a 5.1.2-channel design with nine drivers, including two upward-firing drivers that bounce sound off the ceiling, creating a height effect. This means movies, TV shows, and games feel larger and more spacious than most single-soundbar soundbars. Bose also includes the AdaptiQ room calibration system, which measures your room’s acoustics and adjusts the sound accordingly. The process takes a few minutes but helps the soundbar perform better in different rooms, rather than relying on a one-size-fits-all setup profile. The soundbar also functions as a smart speaker, with Amazon Alexa built-in and support for Apple AirPlay 2, Google Cast, Spotify Connect, Bluetooth, and multi-room audio via the Bose app.
The main compromise is bass: for a single-channel soundbar, the low frequencies are quite decent, but it can’t fully replace the capabilities of a dedicated subwoofer when watching action movies, concerts, or listening to bass-heavy music. The good news is that Bose allows you to expand the system later with compatible wireless subwoofers and rear speakers if you decide you need more power. For those looking for a premium single-channel soundbar that delivers compelling Dolby Atmos effects, clear dialogue, built-in smart features, and a much wider soundstage than TV speakers can provide, the Smart Ultra remains one of the best options on the market, especially at this price.