Find the Best Deals on Sony Devices During the October Prime Day Sale.
October’s Prime Day is just around the corner, starting on Tuesday, October 6th, but the Prime Big Deal Days early sales have already begun, giving you the chance to snag some items at significant discounts. One of the big brands participating in the early sales is Sony, with many TVs, audio systems, and headphones already on sale. Below, I’ve rounded up the best deals I’ve found so far. Browse and find something you’d like to buy now.
Find the best deals on Sony TVs during the Prime Day sale in early October.
The 65-inch Sony Bravia 8 II TV is on sale for $2,498 (original price: $3,299), a 24% discount. The Bravia 8 II received an “Excellent” rating from PCMag for its excellent picture quality and center input, which uses the TV’s built-in speakers as part of a surround sound system. It’s also one of the few high-quality OLED TVs to use Google TV (my favorite service) as its smart TV platform. It’s a great option for those looking for excellent OLED picture quality, high brightness, a colorful panel, and built-in Google TV at a great price.
Other Sony TV deals
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Sony BRAVIA 3 II 85-inch 4K HDR LED Smart Google TV $998.95 (originally $1,198)
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Sony 77-inch QD-OLED BRAVIA XR A95L TV: $3,498 (originally $4,999.99).
Find the best deals on Sony soundbars during the Prime Day sale in early October.
Speaking of surround sound systems, the Sony S100F 2.0ch soundbar is a perfect match for the Bravia 8 II TV. It’s compact and slim, available for under $100, and will sync flawlessly with the TV. If you’re choosing an OLED TV, you’re likely also concerned about other details, such as sound quality, and no matter how many times a company promises how good its TV speakers are, a soundbar will always be significantly better.
Other Sony soundbar deals
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Sony BRAVIA Theater Bar 5-channel, 3.1-channel home theater soundbar with wireless subwoofer: $298 (originally $349.99).
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Sony BRAVIA Theater Bar 6 3.1.2ch Home Theater Soundbar with Wireless Subwoofer: $548 (originally $699.99).
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Sony BRAVIA Theater System 6 5.1ch with soundbar, subwoofer, and rear speakers: $648 (original price: $799.99).
Find the best deals on Sony headphones during the Prime Day sale in early October.
The Sony WH-1000XM5 headphones are last year’s model, but they’re still excellent headphones in 2026, despite recently being overtaken by the Sony WH-1000XM6. Right now, Amazon is offering significant discounts on refurbished Sony WH-1000XM5s , meaning you can snag these premium headphones for just $159.99 (the original price of new is $399). This is a great way to get a pair of Sony’s flagship headphones at an incredibly low price.
Other offers on Sony headphones
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Sony WH-1000XM5 Headphones: $298 (originally $399).
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Sony WF-1000XM5 Earbuds – $278 (original price: $329)
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Sony WH-CH720N Headphones : $103.99 (originally $178).
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Refurbished Sony WH-1000XM6 Headphones – $349 (original price $458).
Amazon Prime Day October Sale FAQs
When is Prime Day in October?
The October Prime Day sale (actually called “Prime Big Deal Days”) begins on October 6th and runs through October 7th. It’s one of Amazon’s three biggest sales of the year, and it takes place every October.
How do Prime Day deals work in October?
During Prime Day, including Prime Big Deal Days, Prime members can shop online and score thousands of items at significant discounts. The sale lasts only two days, so be sure to check out all the latest information before it starts.
What’s on sale during October’s Prime Day?
With Prime Big Deal Days taking place this fall, you’ll likely see more deals on gaming equipment and home gym equipment. Amazon has already announced some of the 35 categories of products that will be discounted, including beauty, tech, kitchenware, fashion, and home goods. Brands already featured include Shark, Princess Polly, Soundcore by Anker, UGG, Nest New York, Sony, Tarte, Adidas, and Barefoot Dreams.