Get up to 41% Off Top TVs During the Prime Day Sale in October.
Prime Day 2026 sales kick off in early October , and the biggest discounts are on 65-inch TVs : models from Samsung, Hisense, Sony, LG, TCL, Roku, Toshiba, and Amazon are on sale at reduced prices, with some reaching record lows, according to price tracking sites. The selection includes budget QLED TVs under $500, OLED panels , and TVs that look like framed paintings when not in use. For more details on the October Prime Day sale, visit our Prime Day Deals page .
These Samsung TVs are available with discounts of up to $200.
Samsung is currently offering three 65-inch TVs at a discount. The S90H , which is selling for $1,697.99 instead of $1,897.99, is a great choice if both picture quality and gaming are important to you. Its OLED panel handles dark scenes brilliantly, eliminating the gray cast typical of backlit TVs. Its glare-reducing system makes watching TV even possible in the midday sun. Its variable refresh rate of up to 165Hz allows it to handle any modern console or PC.
The S85H is a more affordable OLED TV option, priced at $1,397.99 (previously $1,597.99), its lowest price to date. It’s inferior to the S90H in brightness and performance, but retains the per-pixel backlighting that makes OLED TVs so appealing. The exception is the Frame Pro , priced at $1,797.99 (previously $1,897.99), and since it’s more expensive than any of the OLED TVs on this list, choosing it based solely on picture quality isn’t worth it—as PCMag’s review also notes. You’re paying for the matte finish and design with Art Mode, which are worth it if you want a screen that could be mistaken for a framed work of art.
These Hisense TVs are up to 41% off.
Hisense offers budget and mid-range TVs, including the 65-inch U6 Pro, priced at $647.99 (previously $1,099.99)—a significant discount over the entry-level mini-LED model. It combines high contrast, a matte anti-glare coating to reduce glare, and a 144Hz refresh rate for gaming. PCMag’s review provides more details on this TV’s performance. At the other end of the price spectrum is the 65S7SG Canvas TV , Hisense’s version of the art display, with a matte anti-glare screen and Art Mode, which is $600 cheaper than The Frame Pro.
Some Prime Day deals in early October on TCL TVs
TCL is offering two 65-inch mini LED TVs at a reduced price of $78 each. The 2025 QM6K costs $697.99 (down from $799.99) and PCMag rated it “excellent” for its high contrast, accurate color, and low input lag, though its brightness was noted as less impressive in its review. However, local dimming helps achieve deeper blacks than standard LED TVs. The 65QM64L is priced a step lower at $619.99 (down from $699.99), meaning it doesn’t have the same number of dimming zones as the QM6K, making it the most affordable mini LED TV on this list.
Get even more TVs at reduced prices during the Prime Day sale in October.
The Sony Bravia 6 65-inch OLED TV is now $1,698, down from $1,999. This brand’s picture processing technology remains among the best on the market, handling older or low-quality sources exceptionally well, which is crucial if you’re watching cable TV, catalog movies, or anything that wasn’t made yesterday. The Amazon Ember 65-inch QLED TV is now $709.99, down from $849.99—with Fire TV and Alexa built-in, it fits seamlessly into a home already using Echo speakers and voice commands to control other devices.
Finally, the price of the 65-inch Roku Plus Series TV has dropped from $649.99 to $449.99, making it the cheapest option in this roundup for a big screen with built-in Roku streaming. It also features a QLED panel and full-array local dimming, though its 60Hz refresh rate makes it more suitable for streaming and light gaming than for getting the most out of a new console.
October Prime Day Sale FAQs
When is Prime Day in October?
October Prime Day is a two-day event that starts on October 6th and ends on October 7th.
What happens on Amazon Prime Day?
On October 6th and 7th, Amazon will be holding a major online sale for Prime members, with many items at their lowest prices in a year.
What’s on sale on Prime Day?
With Prime Big Deal Days taking place this fall, you’ll likely see more deals on gaming equipment and home gym equipment. Amazon has already announced some of the 35 categories of products that will be discounted, including beauty, tech, kitchenware, fashion, and home goods. Brands already featured include Shark, Princess Polly, Soundcore by Anker, UGG, Nest New York, Sony, Tarte, Adidas, and Barefoot Dreams.