As Part of the Prime Day Sale in Early October, the GoPro Lit Hero Is on Sale for $65.
A GoPro is great for shooting video, but it’s not very convenient if you hate having to lug it around on adventures. That’s the beauty of the GoPro Lit Hero : at just 95 grams, it’s small enough to fit in a jacket pocket or clip to a bike helmet. And with the launch of Prime Day sales in early October , the Lit Hero’s price has dropped to $204.75 from its original $270—the lowest price currently recorded by price tracking services . For more details on the October Prime Day sale, check out our Prime Day 2026 Live Blog or our Prime Day Deals Roundup.
It records video in up to 4K resolution at 60 fps, takes 12 MP photos, and is waterproof to a depth of 5 meters without the need for an additional housing, making it practical for casual travel, bike rides, trips to the beach, or short vacation videos. Startup speed is fast, autofocus is reliable, and the battery lasts for approximately 90 minutes of continuous shooting (the battery is sealed and can’t be replaced mid-day). The built-in LED flashlight is also brighter than expected for such a small camera, though it seems more useful underwater or in emergency situations than for everyday shooting.
On the downside, the extremely small 1.76-inch touchscreen can be difficult to navigate, especially outdoors or with wet hands. With virtually no physical controls, almost everything relies on tapping the menu on the tiny display. There’s also no built-in image stabilization; instead, you’ll have to transfer your footage to the GoPro Quik app and apply stabilization afterwards, which adds an extra step. While image quality is decent in bright light, the small 1/2.8-inch sensor struggles in dim light, producing blurry footage with visible noise. If you’re color-correcting or post-processing your footage, you won’t have much flexibility, as there’s no Log mode or meaningful manual adjustments.
Overall, the Lit Hero is more like a compact point-and-shoot action camera than a smaller version of the Hero Black—it’s a perfect choice for beginners who prioritize convenience and size over image quality. But if those are important factors, at its current discounted price, it’s a good choice.
October Prime Day Sale FAQs
How is Prime Day going?
During Prime Day, Prime members can shop online and score significant discounts on thousands of items. The promotion lasts only two days, so be sure to check out all the latest information about the sale before it starts.
Is the Prime Day promotion only available to Prime members?
Yes, you’ll need a Prime subscription to participate in exclusive sales during Amazon Prime Big Deal Days. Prime starts at $14.99 per month.
When is Prime Day in October 2026?
October Prime Day is a two-day event that will begin on October 6, 2026, and end on October 7.