Everything You Need to Know About the Prime Day Sale in October.

It seems like Amazon’s Prime Day 2026 sale just ended, but the company isn’t done targeting your wallet just yet. The fall version of the mega-sale, known as Prime Big Deal Days , is just around the corner.

Here’s everything you need to know to get ready for the biggest fall sale (at least until Black Friday).

What are Prime Big Deal Days?

Prime Big Deal Day can be considered the fall equivalent of Prime Day. It’s a two-day sale with discounts across virtually every product category. While Prime Day is the larger of the two sales, Prime Big Deal Day has grown significantly since its inception in 2022.

When are Prime Big Deal Days this year?

Amazon announced that the Prime Big Deal Days 2026 sale will take place from October 6th to 7th. This marks the fifth year of Amazon’s Prime Day fall sale.

Do I need to be a Prime member to shop during Prime Big Deal Days?

Yes, you’ll need a Prime subscription to participate in exclusive sales during Amazon Prime Big Deal Days. Prime starts at $14.99 per month. Only you can decide whether to purchase an annual Prime subscription , but remember, you can always sign up and then cancel after the sale ends: Amazon offers a free 30-day trial , and students get six months free , so you can shop both days of the sale (and even take advantage of some early Black Friday deals) before canceling at no extra charge. Here’s how to sign up for Prime and what benefits it offers.

What discounts await you during Prime Big Deal Days?

Prime Day takes place in the summer, when, in addition to the usual discounts on Amazon tech and gadgets, deals on outdoor gear like garden equipment, grills, and hot tubs are more common. Since Prime Big Deal Day takes place in the fall, you’ll likely see more discounts on gaming equipment and home gym equipment. Amazon has already announced some of the 35 categories of products that will be discounted, including beauty, tech, kitchenware, fashion, and home goods. Brands Amazon has already mentioned include Shark, Princess Polly, Soundcore by Anker, UGG, Nest New York, Sony, Tarte, Adidas, and Barefoot Dreams.

According to Amazon’s press release, keep an eye on the “Today’s Deals” section, as that’s where you’ll find the biggest discounts from leading brands. Amazon also announced discounts of up to 45% on Amazon appliances, up to 40% on kitchen appliances, up to 65% on printed books, up to 75% on groceries, and up to 50% on “sporting essentials.”

Some of the first Prime Big Deal Days deals are now available.

As is typical, Amazon likes to kick off its sales with early deals ahead of the main event. You can browse the products available right now on the Prime Big Deal Days main page . Here are some of the most exciting offers:

• Amazon is already offering discounts of up to 50% on its devices .

• These bundles from Blink and Ring are especially good deals, with most costing less than buying just the camera.

• This 65-inch TCL QM7L TV has been reduced to an all-time low of $897.99 (original price: $1,197.99).

Amazon’s competitors are also offering discounts.

As in previous years, expect major retailers to hold their own sales. Target and Walmart have already announced their own sales, and Best Buy is sure to follow suit soon.

Some tips for a successful Prime Big Deal Days

If you’re taking advantage of the Prime Day sale in October for the first time, there are a few key things you need to know about Amazon sales:

• You can share your Prime subscription with family members, even if they don’t live with you.

• You can set up price drop alerts for items you’re interested in , and your Alexa devices can notify you when sales start.

• There are usually exclusive , invite-only offers that you can sign up for.

• There are tools to help you determine if the offer you’re looking at is a good one .

But if you take just one tip for shopping during Prime Big Deal Days, let it be this: don’t buy anything you didn’t plan to buy anyway . A good way to ensure this is to make a list of items you want to buy and focus only on those.

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