These Apple Devices Are on Sale for up to 38% Off During Prime Day.
Prime Day runs from June 23rd to 26th, and Lifehacker will be sharing the best deals based on product reviews, comparisons, and price tracking tools before it’s over.
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New to Prime Day? We’ve prepared a detailed guide for you covering everything you need to know . Discount information is current at the time of publication, but prices and availability are subject to change.
You may have heard that Apple raised prices on a number of products today , and the results aren’t encouraging. Some Mac computers are now $200-$500 more expensive than yesterday, which is unlikely to improve Apple’s reputation for being expensive. But while we’ll all be paying more for some Apple products in the future, there’s a silver lining: some of the company’s devices are currently discounted during Prime Day. What’s more, Amazon is running a slew of exclusive discounts on Apple devices for Prime members—and while some of these overlap with Apple’s price hikes, you can still get these devices for less on Amazon (at least for now).
Prime Day Deals on Apple Watch Series 11
Original Price: $399 | Current Price: $279 ($120 off)
The flagship Apple Watch, Series 11, is currently discounted for Prime Day. Amazon lists the 42mm GPS model at $399, but is currently offering a 30% discount, dropping the price to $279 . If you’re looking for the 46mm model , there’s a 28% discount, dropping the price from $429 to $309. While the 46mm cellular version of the Series 11 isn’t currently discounted, the 42mm version is available : it’s now available for $379, down from $499.
The Apple Watch Series 11 features nearly all the Apple Watch features: a bright, large display with up to 2000 nits of brightness; sleep and exercise tracking (including swimming); and built-in ECG and blood oxygen monitors. It’s powered by the Apple S10 chip and supports gestures: you can wave your wrist and double-tap the screen to perform touch-free actions. If you choose the cellular model, you can also connect to 5G networks.
Apple Watch SE 3 Prime Day Deal
Original Price: $249 | Current Price: $199 ($50 off)
If you want all the latest features and benefits, the Apple Watch Series 11 is the one for you. However, you can save almost $100 by choosing Apple’s “budget” model: the Apple Watch SE 3. This model has a smaller and dimmer display than the Series 11 and doesn’t include all of its sensors, but it does have the same S10 chip, so performance should be similar. It also has the features most people expect from an Apple Watch: you can track messages, workouts, and sleep.
The 40mm model is currently on sale for 20% off , down from $249 to $199 . Amazon is also running a sale on the 44mm model , dropping the price from $279 to $229. Unfortunately, the cellular model isn’t discounted at the time of writing, but it does support 5G.
Prime Day Deal on Apple Watch Ultra 2
Original Price: $799 | Current Price: $499 ($300 off)
The Apple Watch Ultra line is Apple’s choice for athletes and performance-minded individuals. It’s not necessarily an Apple Watch Pro; rather, it offers features that allow the watch to be pushed to its limits during workouts and extreme activities. These include a larger display, deep-sea diving support, longer battery life, and a more durable design, which may appeal to some users who simply want the largest watch with the longest battery life.
The current model is the Apple Watch Ultra 3, which normally retails for $799. It’s currently on sale for $649, a 19% discount —though this isn’t technically a Prime Day deal. However, if you have a Prime subscription, you can save even more on the previous-generation model, the Ultra 2. Amazon is selling this watch for $499 , which they say is a 38% discount (though this is based on the Ultra 2’s original price of $799). While this discount may be a bit unfair, it could be a great choice for those looking for the benefits of the Ultra while saving an extra $150 compared to the Ultra 3. The watches are very similar, though the Ultra 2 lacks the siren, lacks 5G support, and uses a chip that’s one generation older. On the other hand, there are also advantages: the Ultra 2 has twice the water resistance of the Ultra 3 (100m vs. 50m) and a longer battery life (36 hours vs. 24).
Apple Watch Series 10 Prime Day Deal
Original Price: $799 | Current Price: $499 ($300 off)
Likewise, you’ll find advantages in earlier generations of the flagship Apple Watch. The Series 10 is comparable to the Series 11, minus a few key advantages (5G connectivity and battery life), but it can be purchased for less since it’s technically a year older. (It even features the same S10 chip, so Apple should support both models for the same amount of time.) Specifically, the Series 10 is a great choice for those looking for a more premium Apple Watch. Amazon is selling the titanium Series 10 for $499 during Prime Day. That’s 38% off the original price of $799 and the lowest price since March.
Promotion for AirPods Max 2 as part of Prime Day
Original Price: $449 | Current Price: $399 ($150 off)
The AirPods Max are amazing. They sound great, offer AirPods benefits like active noise cancellation and adaptive transparency, and sync with all your Apple devices. They should be the best choice for any Apple user looking for over-ear headphones—and yet, at $549, it’s hard to recommend them. Prime Day, however, makes it easier. Right now, Amazon is selling the AirPods Max 2 for $399 . That’s 27% off Apple’s high suggested retail price. While there are other options available this Prime Day , if you can justify the price tag of around $400, these are truly excellent headphones for Apple users.
Get a discount on the 13-inch iPad Pro M4 during Prime Day.
Original Price: $1,699 | Current Price: $1,249 ($450 off)
Apple’s 13-inch iPad Pro is essentially a touchscreen computer. It’s powered by the M4 chip, the same one found in many Macs. And thanks to iPadOS 26’s windowing system, combined with a keyboard and mouse (or trackpad), it’s practically identical to an iPad-sized laptop. That’s why Apple isn’t giving these devices away for free. The base model of the 13-inch iPad Pro with the M4 chip and 256GB of storage (without any accessories, mind you) retails for $1,499, currently the same price as Apple’s 15-inch MacBook Air. However, if you have a Prime subscription, you can lower the price significantly. Amazon is currently selling the more expensive 512GB model for $1,249. That’s $250 less than the original retail price and even more less than Apple’s new retail price of $1,699. I wouldn’t be surprised if Amazon matches Apple on price, so if you’re looking to get this iPad, you better hurry.
Prime Day special offer on second-generation AirTags
Original Price: $99 | Current Price: (Save $89)
Amazon’s discount on Apple’s second-generation AirTags isn’t huge, but it’s still a decent deal, especially if you were planning on purchasing a set soon. During Prime Day , you can save 10% on four trackers , which will cost you $89 instead of $99 . You can also save $5 on a single AirTag , as Amazon offers 17% off select sets outside of Prime Day.
Apple Magic Mouse Prime Day Deal
Original Price: $99.99 | Current Price: $79.99 ($20 off)
Apple’s Magic Mouse is controversial, but it’s among the best options for Mac users (not to mention iPad owners). While it’s a bit ergonomically unconventional and charges from the bottom, the Magic Mouse pairs easily with Apple devices and features a touch surface for gesture control in macOS and iPadOS. The black Magic Mouse is currently 19% off , down from $99.99 to $79.99.
Looking for something different? Retailers like Walmart and Best Buy are running Prime Day-style sales, which are especially helpful if you don’t have an Amazon Prime subscription.
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Walmart’s Prime Day sale runs from June 22nd to 28th and includes discounts of up to 50%. This is an especially great deal if you have a Walmart+ subscription.
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Best Buy’s Prime Day sale runs from June 22nd to 28th, offering some of the best deals on tech online. This is an especially great deal for My Best Buy Plus or Total members.
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Target’s Prime Day sale runs from June 23rd to 26th, with discounts up to 50%. Joining the Circle program is free.