This 55-Inch Samsung OLED TV Was Already a Great Deal, and Now It’s $500 Off.
OLED TVs aren’t for everyone . They’re dimmer than LED TVs, prone to pixel burn-in, and significantly more expensive. However, their advantage is significantly improved contrast and color reproduction, providing some of the best picture quality available on modern TVs.
If you’re looking for the best value OLED TV in 2026, consider the 55-inch Samsung S90F OLED . It’s always been a great value, but it’s now priced at $1,097.99 (a $500 discount off the original price of $1,597.99). According to price tracking tools , this is the lowest price this TV has ever reached.
The S90F is the most affordable OLED TV in Samsung’s 2025 lineup, a step below the more premium S95F . At about half the price, the S90F loses some features you might not need anyway: it has lower brightness (though it’s still quite good—see below), lacks an anti-glare coating, and lacks a connectivity box (an external I/O hub with HDMI, power, and USB to reduce cable clutter). If you don’t plan to place this TV in a well-lit room, or watch it mostly in the evening and don’t need a connectivity box, this model offers incredible value. For $1,097.99, you get an OLED TV with premium features at a budget price.
Since its release in 2025, this TV has been one of the best OLED TVs for the price. It offers dynamic images and excellent brightness for gaming, which you won’t find on other TVs in this price range. According to a CNET review, the brightness in Game Mode is especially good compared to its main competitor, the LG OLED C5 , which is currently on sale for $1,046.99 (original price: $1,156.99).
If you want to enjoy high-quality images on your TV and get the most for your money in 2026, the S90F is your best option, especially for gamers who need increased brightness for daytime gaming sessions.