AI Tubi Wants to Give You the Best Movie Recommendations

Streaming platform Tubi today announced a new way to find movie recommendations: Rabbit AI. The new “chat feature” uses OpenAI’s GPT-4 to allow users to search for movie and TV show recommendations in a more conversational manner, allowing hyper-specific recommendations from text, such as “I want to watch funny shark movies.”

You can then add the recommendations you receive to your watchlist if you want, and they will be available on all your devices.

How to Use Rabbit AI to Find Movies on Tubi

Tubi’s GPT-based streaming recommendation tool is currently in beta testing for users of the iOS version of the Tubi app, with plans to fully roll out in the coming weeks.

To check out Rabbit AI in beta, visit the App Store and download Tubi. Once Rabbit AI is available, you will see a new button at the bottom of the screen labeled “RabbitAI”. Click on this button and imagine that you are typing a message to a salesperson at a cool video store. Be sure to create an account if you want to share recommendations across your devices.

If you subscribe to OpenAI’s ChatGPT Plus , you’ll also be able to play with the RabbitAI plugin starting today.

Can AI really recommend a good movie?

I’m an unabashed fan of Tubi because I love finding surprises in its quirky, offbeat selection of movies and shows, but its large catalog is made up mostly of stuff you’d never watch in a million years, which can present a problem. But finding a needle in a virtual haystack of some 60,000 movies and TV shows is the problem AI was created for. Traditional recommendation algorithms work (roughly) by finding things similar to what you already like. They’re good at this, but if you’re looking for something completely different from what you already like, a more nuanced search can yield interesting results.

The ability to search for “Westerns that weren’t made in the US or Italy” might outline a new rabbit hole to fall into, as well as the ability to type something like, “Show me the opposite of these types of movies.” I usually like” into the AI-powered search bar. Since the service just launched, I haven’t had a chance to delve into the technology, but I can’t wait to see if it lives up to the capabilities I envision.