How to Use Instagram’s New Blobs to Buy and Sell Limited Edition Products
As any savvy online shopper will tell you, the best way to advertise a product is in a limited edition. Whether the company sells sneakers, unique art prints, or small batches of vinyl records, creating anticipation for a limited release of something cool on time is a great way to boost sales and gain public attention. hum. And soon, many products are likely to be sold via Instagram thanks to the launch of Instagram Drops .
The upcoming Instagram Drops will soon be featured in a separate section on the shopping tab of the Instagram mobile app (shopping tools are not available on the desktop Instagram website). Customers can subscribe to notifications to stay tuned for upcoming releases, and once the product drops, purchase it on the Instagram app using Checkout with Instagram.
Instagram Drops are cool for customers, better for business
A centralized place to go looking for products can be helpful for shoppers looking for a rare release, but there is a real business benefit – and we don’t just mean big-name brands. While big companies are already taking advantage of Instagram Drops, tools are also available for small businesses and independent creators who sell their wares on Instagram and can help them create hype for upcoming products ahead of their release.
How to sell your products on Instagram
To use Instagram Drops, your business must meet certain criteria to sell products on Instagram. If your business is eligible, the next step is to create an Instagram Business account. You can turn any existing Instagram account into a business account in your profile settings; just go to Settings> Account> Switch to Professional Account.
From there, you’ll need to follow a few more steps to complete your account setup, join Instagram Checkout, set up your store page, and enable shopping actions. Instagram offers a helpful step-by-step guide through the entire process . Please note that Instagram will collect fees for purchases made with its built-in e-commerce tools in the future, but the company is temporarily waiving transaction fees due to the COVID-19 pandemic.