Save Money and Buy Chocolate Chips at the Store
When choosing ingredients for my baking projects, I tend to favor brand names , but sometimes I feel a prick of guilt when I pick up cheap chocolate chips. Fortunately, Food 52 cleared my conscience by running not one but two blind taste tests to see if the expensive chips were worth the money.
Which chip won? Well, both. When eaten alone, the more expensive chocolate beats cheaper in terms of texture and taste, but store-brand chocolate makes the cookie better. It turns out that the waxy texture and sugary sweetness of low-rise chocolate is what keeps it in baked goods; the subtleties of expensive chocolate are lost in all that sugar and flour.
In short, if you want to eat a high-quality piece of chocolate, treat yourself, but if the chips are for cookies, scones, or muffins, save money and buy cheap stuff.
Are the expensive chocolate chips worth the price? | Food 52