If You Can’t Come up With a Good Idea, Brainstorm a Bad One.
Few things are more difficult than coming up with a good idea when all you have is a blank page. If you can’t come up with a good idea, try brainstorming against a bad one to unleash your creativity.
Sometimes you just can’t get a good idea to come to your head. However, doing something is better than doing nothing. If you don’t have good ideas, try to come up with bad ones. Brainstorm to the best of your ability. Trying to deliberately do something wrong can help you start figuring out how to do the right thing. As UX designer Jerry Cao explains:
First, you’re training your design muscles for a lot more than just staring at a blank screen: it’s better to design badly than not design at all. On a deeper level, creating an intentionally bad layout forces you to be critical of the same topics, but from a different perspective. For example, if you can find the worst place to place your call to action, it will shed some light on the best place. This productive distraction allows you to think about solutions without actually thinking about them.
Of course, you don’t have to pass bad ideas as good ones. This is just an exercise to get you thinking. Thinking critically about a bad idea naturally leads to ideas for how to improve it, so the more you can get your brain to move – even if it’s going in the wrong direction – the better the project as a whole can be.
How to Overcome Design Congestion | The Next Web via 99u