Set Your Freelance Rate With an Emotional Price Scale
When determining how much you should charge for your freelance services, you are likely using practical strategies and tools to calculate your rate. Author and trainer Mark McGuinness suggests linking your price to feelings.
He describes an approach to side action:
I start low on purpose. For example, if I am working with an artist:
Me: Imagine you sold this painting for $ 50. How do you feel?
Client: As if I’m sick.
Me: Okay, $ 50 equals vomit. Now imagine you sold it for $ 250. How do you feel?
Client: Well, probably a little better.
Me: Right. $ 250 is “a little better, I guess.” Now imagine you sold it for $ 500.
Client: Okay, I could be happy with that …
We continue to climb the scale, raising the price and testing their feelings (and ignoring doubts) – from terrible to normal, happy, excited, anxious and a little scared, to real feeling. scared. This gives us a finely tuned emotional pricing scale in which prices are linked to feelings.
Then I ask how they want to feel after the sale. They almost always choose “worried, a little scared.” This gives them a price that is almost always higher than what they would normally charge.
This approach works best when you know your market and have already reached some degree. This is especially true for people who sell original creations or creative services because the emotional price scale helps you overcome your fear of charging too much for what you create.
Read this post on how to use emotional pricing to get the right price and ask what you are really worth.
The Art of Emotional Pricing | Side action