As a Freelancer, Set Prices Based on How Much Value Your Client Gets.
When you set a price as a freelancer, you might want to think about it in terms of how long it will take you or what your expenses are. You should also consider a less common factor: How much value does your client get from the work you do?
As the creative tips site 99u points out, a freelancer is tempted to set a “fair” price based solely on how much your work costs you. Take the cost of materials and add on the hourly rate you set for the time you need and end that day. However, if your work and materials cost you about $ 300, but your client gets $ 5,000 worth of your product, you can charge additional fees:
Too often, we set prices for our work based on certain standards, such as price per hour or project. The problem with this approach is that it only considers what you put into the project, not what your client gets from it. Instead, look at yourself as a creative problem solver and ask yourself, how much does your client cost to get rid of their problem? “This will help you create a compelling proposal that goes much more than ‘here’s a list of what I’ll do and the price,’” writes Brennan Dunn. Therefore, if you are designing a brand logo for an international company that will be seen by people around the world, be sure to factor that into your assessment as the work is definitely worth more to you and your client than it would be if you were designing the brand. logo for a local restaurant.
For aspiring freelancers, this can easily be perceived as greed or unfairness. After all, why charge a larger company more just because they can afford it? However, the flip side of the coin is that your work is valuable. If a company uses your design or craftmanship in a big campaign that will make the company a ton of money, then you’ve helped create that value. Charging a higher price for your work is not greed, but a correct assessment of the objective value of your work.