Words That Experts Say Should Be Avoided When Selling a Home
When listing your home for sale, you want to use the right words to generate the right interest. At Trulia, several real estate agents are discussing which words to avoid.
Trulia points to three specific words to avoid in his ad: gorgeous, luxurious, and charming. Gorgeous is a vague, often used word, so if you’re going to use it, experts recommend at least using it in a specific context. Trulia continues:
Melissa Potter, listing coordinator at the same agency, says she writes the listing as if she were “walking around the house” herself. She believes that this approach prevents her from using keywords such as “great” or “awesome,” and helps her be more specific in descriptions, which ultimately attracts buyers more than the mere use of popular terms.
Potential home buyers also fear luxury and charm because they are not only overused but often inaccurate. For more details, navigate to the full Trulia publication at the link below.
Is “gorgeous” the worst way to describe a house for sale? | Trulia’s blog