This Is How Spotify Curates Ads for You
If you enjoy making playlists, you are more likely to buy video games. It’s part of the data Spotify has collected for its new tool, Spotify.Me , which helps brands use listening habits to predict their personality traits and improve product offerings for them.
Spotify analyzes users’ listening habits based on three factors: how much new music they listen to, how many different genres of music they listen to, and how much they earn and listen to playlists. Listeners are then categorized based on those habits, and Spotify predicts what activities they are more likely to take and their shopping habits. For example, Eclectics are not committed to any particular genre and are more likely to air TV shows and films on a regular basis.
Find out what Spotify thinks you are more likely to do by signing in to Spotify.Me with your Spotify account.
Spotify thinks people who always listen to the same songs are more likely to buy energy drinks | Facets