If You Comment on an Annoying Facebook Post, It Won’t Go Away

Facebook revamped its news feed again this year , promising to focus on “ time well spent ” and messages from family and friends, but a new BuzzFeed article shows that social networking is more annoying than ever. The only difference is that Facebook has a new way of measuring post popularity: comments.

In a fun and insightful post, Katie Notopoulos reveals how she posted a random 6-minute video on her friends’ top news and kept it there for 12 days in a row. The video was nothing fancy, it featured a woman showing off her boring Brooklyn apartment, but it quickly attracted comments that propelled him to the top of the Facebook algorithm.

The first wave of comments mostly made fun of the video (“I hate this woman’s apartment”), but they quickly changed. Here is a short selection of comments on Notopoulos’ post received a few days later at the top of the news feed:

  • “Why is this video consistently at the top of Facebook?”
  • Please remove this video
  • “How the hell can I get this off my tape.”
  • “I KILL THIS VIDEO (already 5 days in a row)”
  • “I see this post more than my family.”

Of course, all of these comments only gave the video even more momentum, ensuring it was the first thing people see every time they log on to Facebook for almost two full weeks.

The lesson here is pretty obvious: if something annoys you on Facebook, don’t leave a comment, or you’ll probably see it again. Instead, just ignore it (you can also try hiding the post or even unfollowing the person who shared it). Hopefully this makes your feed a little more welcoming – at least until Facebook changes its algorithm again.

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