Stop Filling Out Questionnaires for “personalized” Products
There are several things that are more enjoyable than telling a story about yourself and hearing it tell you with recognition and approval. This is why horoscopes and quizzes at Hogwarts are so popular. And often that’s all that happens when you buy “personalized” health or beauty products from a company.
Or, in fact, there is one more thing: when you take a company quiz outlining your life story, hopes and dreams, they can also collect this information, link it to your email address and sell that data or use it to sell more. number of things. you. But what about the customized product itself? Usually not worth it.
How many options are there really?
The quickest way to find out if a personalized product is actually a personalized product is to find out how many different types of products actually exist. For something like a bespoke wedding dress, you must select fabrics and design elements and provide detailed body measurements. All this information will go into the final product, and your dress will fit like a glove and look like no other.
But with many customized products, once you fill out a company profile, you fall into one of very few customer categories. In the case of shampoos, as Shannon Palus noted when he wrote about a custom shampoo company, there are actually only four types of shampoos: deep cleansing, moisturizing, baby, and anti-dandruff.
Or, for a clearer example, take a protein powder. There are many types, but only a few popular and useful ones. Whey protein (made from milk) is cheap, good, and an easy choice. If you are lactose intolerant, you may want a brand that goes into extra work to separate protein from lactose. And if you’re a vegan, instead, you’ll want a plant-based powder, ideally with the same amino acid profile as whey. So there are two or three options.
You often just pay for a fun quiz and monogram
I took a protein powder test from Gainful to see what he recommends. I am currently using unflavored whey protein. After tapping screen after screen describing my training habits, my target body type and more – well, then they needed my email. But after that, I finally got my recommendation: Whey Protein Powder. With the addition of casein, which is actually no better than whey.
There is probably nothing wrong with the protein powder they were trying to sell me, except that it costs $ 50 for 30 servings (and of course they wanted to send it to me on a subscription plan). My regular stamp costs half as much. Basically, I would pay $ 25 for protein and $ 25 for the added value of having my name printed on the packaging. The extra cost to put your name on things is called a monogram. If a grocery store offered to write my name on my protein powder for an extra $ 25, I wouldn’t say thank you.
I’m not saying that personalized products are never worth it: maybe you love the smell of your shampoo, or you appreciate the fact that you can take the test and not think about the ingredients in the protein powder. But if instead of taking the quiz, you just take a minute to Google your options, sometimes you can save a lot of money and just get the item you want in the store.