When You Trade in Your Old Phone for a New One, You Can Get a Discount of up to $720 on the Samsung Galaxy S26 Ultra.
The new Samsung Galaxy S26 Ultra, as always with the Ultra series, promises the largest screen, most powerful cameras , and most features in the company’s lineup . The price also matches these ambitions (from $1,299.99 to $1,799.99). However, Samsung is running a promotion from March 16 to April 20 that may soften the blow. Buyers can save up to $720 with an instant discount on their existing phone or receive $150 off the discount, which can be used toward other eligible Samsung devices. The offer is valid directly at Samsung stores, where the phone is also available in a variety of storage and color configurations.
The Samsung S26 Ultra builds on the formula Samsung has honed over the past few years. The phone retains the large display of the Ultra, now using Samsung’s latest OLED panel with a high refresh rate and peak brightness, ensuring readability even in direct sunlight. Samsung also introduced a new display privacy feature, which limits viewing angles to prevent others from easily seeing what’s displayed on the screen. This feature was unveiled alongside the phone at the Unpacked 2026 event and is aimed at commuters or frequent travelers who frequently use their phones in public places. This year, Samsung is also betting big on the camera system . As we wrote in our previous S26 camera review, the company seems confident in improving image processing and zoom performance.
The Ultra lineup remains focused on people who use their phone as their primary camera, and the hardware reflects this focus. Samsung built the S26 Ultra around a large multi-sensor camera system combined with the latest computational photography tools, targeting users who regularly shoot photos, videos, and social media content on their phone. However, the device remains large and expensive, even with discounts. This year, Samsung increased prices across the entire S26 lineup, as we covered in our price hike review . This makes the launch promotion even more relevant for those already planning to upgrade their older Galaxy phone.