Everything You Need to Know About Amazon’s Black Friday and Cyber Monday Sales

Black Friday sales officially kick off on Friday, November 28, and run through Cyber ​​Monday, December 1. Before they end, Lifehacker is sharing the best sales based on product reviews, comparisons, and price tracking tools.

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• Sales data is current at the time of publication, but prices and stock levels are subject to change.

Amazon’s Black Friday sales are in full swing and continue through Cyber ​​Week. Amazon will be holding an early Black Friday sale that will run through Black Friday itself, followed by a Cyber ​​Monday sale that will last several days. Additionally, new daily deals will be available as part of the promotion as part of the Today’s Big Deals program.

What deals can I expect during Black Friday and Cyber ​​Monday on Amazon?

Amazon is offering discounts of up to 50% on categories such as home goods, electronics, beauty products, clothing, and more, including artificial Christmas trees, seasonal decor, Amazon devices, and select electronics. Here are some of the deals Amazon says will be available starting November 20:

Amazon Devices: Save up to 50% on select Amazon devices, including new arrivals like the Echo Dot Max, Fire TV Stick 4K Select, Fire TV 50″ 4-Series, Blink Mini 2K+, and Blink Outdoor 2K+. Shoppers can also save on favorites like the Echo Show 11, Fire HD 8 and Fire HD 10 tablets, Kindle Paperwhite, Kindle Scribe Essentials Bundle, and Ring Indoor Cam.

Seasonal discounts: Save up to 50% on artificial trees from National Tree Company and Fraser Hill Farm. Take up to 40% off ornaments from Lenox and up to 20% off gift wrap, bags, and bows from Hallmark.

Grocery: Save on holiday meal packages, including butterball turkeys for $0.69 per pound, prepared sides like homemade stuffing, mashed potatoes, and classic entrees from select brands—all available online for same-day delivery (subject to availability) and in-store at Amazon Fresh. Shoppers can also take advantage of great prices on a wide selection of fresh produce like carrots, green beans, and golden potatoes, and wine lovers can save 20% when they buy six or more bottles at Amazon Fresh (valid through November 30). Visit amazon.com/grocery to see the full selection of products available in your area.

Electronics: Save up to 50% on select JBL and Canon electronics and up to 45% on Bose audio equipment and ACER and ASUS computer hardware. Shoppers can also get up to 40% off select home products from LG, TCL, and Hisense, and up to 35% off select Samsung and Google products.

Home Goods: Save up to 55% on select home goods from Shark and up to 40% on floor care products from BISSELL and iRobot. Shoppers can also get up to 35% off Dyson floor care products and Signature Design by Ashley furniture, as well as up to 25% off select Away luggage and NordicTrack fitness equipment.

Kitchen: Save up to 50% on select Ninja kitchen appliances and up to 40% on select Bentgo, Vitamix, Staub, and Nespresso kitchen products, including discounts on Nespresso Original Line capsules. Additionally, shoppers can get up to 35% off select Keurig and De’Longhi espresso and coffee machines, and up to 25% off premium kitchen appliances like Breville and Our Place.

Beauty: Save up to 50% on select premium beauty products from Lancôme and luxurious fragrances from Armani Beauty and Maison Margiela. Additionally, shoppers can get up to 30% off skin and body care from Kiehl’s, ELEMIS, Sol de Janeiro, and medicube, color cosmetics from NYX PROFESSIONAL MAKEUP, Milk Makeup, and Tarte, and select beauty tools from Drybar and Shark.

Fashion: Save up to 50% on select items from NAADAM, GAP, Levi’s, Cinq A Sept, and Derek Lam 10 Crosby. Shoppers can also get up to 40% off clothing from Theory, AllSaints, New Balance, Carhartt, and ASTR the Label, and up to 25% off select styles at Shopbop from brands like LE BOP, PAIGE, and FRAME.

Toys: Save up to 40% on select toys from MAGNA-TILES, Melissa & Doug, Little Tykes, Play-Doh, and NERF. Shoppers can also get up to 30% off select classic toys from Hasbro Gaming, Fisher-Price, and American Girl, as well as favorites featuring Disney, WICKED, Barbie, Star Wars, Marvel, and Harry Potter characters.

Books: Save up to 80% on Kindle books and up to 65% on print titles, including editors’ picks from Amazon’s Best of the Year lists for the past 25 years, including Hanya Yanagihara’s A Little Life , Alex Michaelides’ The Silent Patient , and Erik Larson’s The Devil in the White City . Customers can also sign up for a three-month Kindle Unlimited subscription for just $0.99, unlocking access to millions of titles across all genres. Terms and conditions apply. Learn more here .

Do I need to be a Prime member to shop during the Black Friday and Cyber ​​Monday sales?

Yes, you need to be a Prime member to shop the exclusive Black Friday and Cyber ​​Monday sales. Prime starts at $14.99 per month. Only you can decide whether to purchase an annual Prime membership , but remember, you can always sign up and then cancel after the sale ends: Amazon offers a free 30-day trial , so you can shop during both sales (and even take advantage of early Black Friday deals) before canceling without fees. Here’s how to sign up for a Prime account and learn about all its benefits .

What other retailers are running Black Friday sales?

Other major retailers holding sales include Best Buy , Target , and Walmart . Best Buy is currently offering one of the biggest early Black Friday sales, with new deals every Friday. Target offers several weekly deals and a deal of the day. With both large retailers and small businesses competing for Black Friday shoppers, you can expect virtually every store to be running sales through Monday, December 1, 2025. The “best” sales depend on your needs, but in general, the biggest discounts tend to be offered by large retailers that can afford lower prices: examples include Amazon, Walmart, Target, Best Buy, and Home Depot. You can find all the best sales from major retailers on our live blog .

Some tips for a successful Black Friday on Amazon

If this is your first Black Friday shopping trip on Amazon, here are a few key things you need to know about Amazon sales:

• You can share your Prime membership with family members, even if they don’t live with you.

• You can set up price alerts for the items you want , and your Alexa devices can notify you when they go on sale.

• There are usually “Invite Only” offers that you can sign up for.

• There are tools you can use to check whether the deal you are considering is a good deal or not .

But if you take only one piece of advice about shopping on Amazon, let it be this: don’t buy anything you weren’t planning on buying anyway . A good way to ensure this is to make a list of the items you really need and focus only on those.

Are Cyber ​​Monday deals better than Black Friday?

Black Friday used to favor large retailers and higher-end appliances, while Cyber ​​Monday favored cheaper appliances and gave small businesses the opportunity to compete online. However, today, this distinction has become virtually meaningless. Every major retailer runs sales on both days, so it’s best to know what you need, use price trackers, or consult guides like our blog, which uses price trackers, and not worry about finding the perfect time.

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