Almost All Apple Watch Models Are Discounted on Black Friday.
Black Friday sales officially kick off on Friday, November 28, and run through Cyber Monday, December 1. Before they end, Lifehacker is sharing the best sales based on product reviews, comparisons, and price tracking tools.
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The Apple Watch isn’t the company’s most expensive product, but that doesn’t mean it’s cheap. The Series 11 starts at $399, while the Ultra 3 starts at $799. Even the company’s most “affordable” watch, the SE 3, starts at $249.
But ahead of this year’s Black Friday, most new and previous generations of Apple smartwatches are already sold out. If you’ve been waiting to pick up a new Apple wearable, now is the time.
Apple Watch Series 11
Apple’s current core Apple Watch line is discounted by $60 on Amazon. These smartwatches are available in 42mm and 46mm cases. While they’re nothing new compared to last year’s Series 10, they do offer a number of new features, including 5G support for the cellular model, increased battery life (from 18 to 24 hours), and an improved fast-charging system (8 hours of battery life after 15 minutes of charging). They also carry over several benefits from previous models, such as a display with up to 2000 nits of brightness, an ECG sensor, a blood oxygen sensor, and a built-in speaker.
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Apple Watch Series 11 (42mm, GPS) : $339.99 at Amazon (was $399)
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Apple Watch Series 11 (46mm, GPS) : $369.99 at Amazon (was $429)
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Apple Watch Series 11 (42mm, GPS + Cellular) : $439.99 at Amazon (was $499)
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Apple Watch Series 11 (46mm, GPS + Cellular) : $469.99 at Amazon (was $529)
Apple Watch SE 3
Apple’s most affordable smartwatch has gotten even cheaper ahead of Black Friday. All SE 3 models are currently $50 off, meaning you can get them for just $199.
To reduce the cost, Apple made some changes to this watch, so you’ll miss out on features found on other models. The display brightness is half that of the Series 11 and a third that of the Ultra. There are no hypertension alerts or ECG. There’s no blood oxygen sensor or Ultra Wideband chip to reliably locate the watch if you lose it.
But for most, these are minor sacrifices. The SE 3 is a more than adequate smartwatch for the average user. It features the same S10 chip as the latest Series 11 and Ultra 3; tracks sleep, body temperature, and cycles; is swim-friendly; has a built-in speaker; and if you buy the cellular model, you can use 5G.
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Apple Watch SE 3 (40mm, GPS) : $199 at Amazon (was $249)
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Apple Watch SE 3 (44mm, GPS) : $229 at Amazon (was $279)
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Apple Watch SE 3 (40mm, GPS + Cellular) : $249 at Amazon (was $299)
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Apple Watch SE 3 (44mm, GPS + Cellular) : $279 at Amazon (was $329)
Apple Watch Ultra 2
Unfortunately, Apple’s newest Apple Watch Ultra model, the Ultra 3 , won’t be available for sale before Black Friday. Amazon is offering it for $20 less than Apple’s $799 price, but that’s been the case for most of the past two months. However, the previous model, the Ultra 2, is already on sale and still quite functional in 2025. While it obviously lacks some features Apple included in the Ultra 3, you might find the savings worth it.
Still, it’s an expensive smartwatch, even with the discount. The Ultra 2 is currently on sale for $599, significantly more than some other Apple watches. However, it’s 49mm in diameter—the largest Apple watch—and has built-in cellular connectivity (though this model isn’t 5G-compatible). A fairer comparison would be the price of the 46mm Series 11 with cellular connectivity, or, say, the standard 40mm SE 3.
The Ultra 2 is powered by the S9, the latest-generation chip for the Apple Watch. However, it also features a 3000-nit display, a built-in siren, double the water resistance of other watches (100 meters versus 50 meters), and 36 hours of battery life (72 hours in battery saver mode).
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Apple Watch Ultra 2: $599 at Amazon (was $779)
Does Apple have Black Friday?
Yes, Apple is participating in Black Friday deals, but you might want to compare their sales to those of other retailers like Best Buy and Walmart . Apple is offering an exclusive $250 gift card for eligible purchases, but the best Black Friday Apple deal right now is the MacBook M4 at an all-time low .
How long do Black Friday deals actually last?
Black Friday sales officially begin on Friday, November 28, 2025, and will run throughout Cyber Week—the five-day period from Thanksgiving to Cyber Monday, December 1, 2025. However, the dates of Black Friday and Cyber Monday have been shifted as retailers compete for shoppers. You can take advantage of the same Black Friday deals early in the season , and we expect the sale to end by December 3, 2025.
Are Cyber Monday deals better than Black Friday?
Black Friday used to favor large retailers and higher-end appliances, while Cyber Monday favored cheaper appliances and gave small businesses the opportunity to compete online. However, today, this distinction has become virtually meaningless. Every major retailer runs sales on both days, so it’s best to know what you need, use price trackers, or consult guides like our blog, which uses price trackers, and not worry about finding the perfect time.