This Samsung OLED TV Is Currently $600 Off.
Amazon’s early Black Friday sale has made one of Samsung’s best mid-range OLED TVs much more appealing. The 65-inch Samsung S90F OLED TV is now priced at $1,397.99, down from its regular price of $1,997.99—the lowest price yet, according to price trackers .
This OLED model sits just below the flagship Samsung S95F , but reviewers say the difference isn’t as great as the price might suggest. “The Samsung S90F is on par with the pricier S95F in picture quality,” notes a CNET review , which gave it an 8.6 out of 10. That’s saying a lot for a TV that also made our roundup of the best budget OLED TVs of 2025. The S90F offers a great combination of performance, gaming features, and smart capabilities at a price often associated with OLED panels.
Watching any content on the S90F feels like an upgrade, even if you’re upgrading from another OLED TV. It’s equipped with Samsung’s NQ4 AI Gen3 processor, which smooths out harsh transitions on older cable channels and delivers a crisp picture even with low-bitrate streaming. The glossy OLED panel delivers deep blacks and true-to-life colors without the halos and flickering common on cheaper displays. In a dark room, the picture looks stunning, with incredible contrast, sharp motion, and enough detail to make HDR scenes look like they’re from a movie theater.
It’s less impressive in bright sunlight, where black levels are slightly higher, but thanks to reflection processing, it’s a joy to watch. For gamers, the 144Hz refresh rate , low input lag, and VRR support ensure smooth motion and responsive gameplay, whether you’re using a PS5 or Xbox Series X. However, like other Samsung TVs, it doesn’t support Dolby Vision , opting instead for HDR10+, which is great for most streaming content but may disappoint moviegoers who prefer Dolby’s tone mapping.
Day-to-day use of the S90F is seamless. Samsung’s Tizen operating system allows for seamless switching between apps like Netflix, YouTube, and HDMI inputs, though the embedded ads scattered throughout the menu can be a bit annoying. The 40-watt 2.1-channel speakers reproduce dialogue clearly but lack bass punch—pairing them with a soundbar will deliver deeper bass and a more cinematic sound. Still, at a current price of $1,397.99, the S90F is one of the best value options in Samsung’s 2025 lineup. If you’re weighing your options, our roundup of the best 65-inch TVs to buy in 2025 has more top-tier options to compare.