Everything You Need to Know About Prime Day in October
Amazon Prime Day 2025 was the company’s biggest sale ever and lasted four days in July, but the company isn’t done with your wallet just yet. The fall version of the mega-sale, known as Prime Big Deal Days , is just around the corner.
Here’s everything you need to know to get ready for the biggest sale of the fall (at least until Black Friday arrives).
What are Prime Big Deal Days?
Prime Big Deal Days is the fall answer to Prime Day . It’s a two-day sale with discounts on just about every category imaginable. While Prime Day is the larger of the two, Prime Big Deal Days has grown significantly since it first launched in 2022.
When is Prime Big Deal Days this year?
Amazon has announced that Prime Big Deals Days 2025 will run from October 7 to 8. This is the fourth year of Amazon’s Prime Day fall sale.
Do I need to be a Prime member to shop during Prime Big Deal Days?
Yes, you need to be a Prime member to shop exclusive sales during the Amazon Prime Big Deal Days sale. Prime starts at $14.99 per month. Only you can decide whether to sign up for a year of Prime , but remember that you can always sign up and then cancel after the sale ends: Amazon offers a free 30-day trial that lets you shop both days of the sale (and even take advantage of some Black Friday deals) before canceling for free. Here’s how to sign up for a Prime account .
What Sales to Expect During Prime Big Deal Days
Prime Day takes place in the summer, when you’re likely to see discounts on outdoor items like lawn equipment , grills , and hot tubs , in addition to the usual discounts on Amazon tech and gadgets . Since Prime Big Deal Days takes place in the fall, you’ll likely see more discounts on gaming and sports equipment. Amazon has already announced some of the categories that will be included in the sale, including: home, clothing, toys, beauty, electronics, food, and home essentials. Some brands you can expect include: LEGO, Fisher-Price, MAGNA-TILES, Tonies, Samsung, LG, Sonos, Lancôme, National Tree Company, KitchenAid, and Beats devices.
Prime Big Deal Days Offers Will Be Available Earlier
As usual, Amazon is running sales with early discounts ahead of the main event. Although the sale hasn’t started yet, we’ll tell you about it as soon as it does. Stay tuned to our newsletter to stay up to date with the best deals.
Competitors are also offering sales
You can expect major retailers to hold their own competitive sales, as they have in years past. Some of the biggest ones include Best Buy , Target , and Walmart . I’ll update this post as sales are officially announced.
Some tips for a successful Prime Big Deal Days
If this is your first Prime Day in October, here are some key things you need to know about Amazon’s sales:
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You can share your Prime membership with family members, even if they don’t live with you.
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You can set up price alerts for the items you want, and your Alexa devices will notify you when they go on sale.
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There are usually “Invite Only” offers that you can sign up for.
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There are tools you can use to check whether the deal you are considering is a good deal or not .
But if you take only one piece of advice about shopping on sale days, let it be this: Don’t buy anything you weren’t going to buy anyway . A good way to make sure of this is to make a list of the items you really need and only pay attention to those.