Apple’s “Awe Dropping” event is almost here . Every September, like clockwork, Apple holds a virtual unveiling of its newest products. For many, it’s just an iPhone event, and I can’t blame them: The iPhone 17 series is likely to steal the show this year, as Apple prepares to announce the first major redesign of its smartphone lineup in years.

The iPhone 17 Air in particular is set to grab attention, positioning itself as the thinnest iPhone in Apple’s history. Then there’s the 17 Pro, which is likely to introduce a brand new camera “dash” with the Pro’s signature three-lens setup. The iPhone 17, on the other hand, is likely to be very similar to the iPhone 16, positioned as the iPhone for those looking for a new device without spending $1,000 or more.

But the iPhone isn’t everything. Apple is likely to introduce a number of other products this year, including the Apple Watch Ultra 3, Apple Watch Series 11, Apple Watch SE 3, and AirPods Pro 3. If you’re planning to upgrade in any of these categories, Apple has options for you, though don’t expect any game-changing changes, as these are mostly minor upgrades. I also expect Apple to officially announce release dates for a number of upcoming software updates, like iOS 26 .

The show starts at 10 a.m. PT (1 p.m. ET) on both Apple’s website and its official YouTube channel. I’ll be livestreaming the event, with all the updates in the blog below. If you want to stay up to date with all the biggest announcements from Apple, keep an eye on this page.

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Apple’s “Awe Dropping” event is almost here . Every September, like clockwork, Apple holds a virtual unveiling of its newest products. For many, it’s just an iPhone event, and I can’t blame them: The iPhone 17 series is likely to steal the show this year, as Apple prepares to announce the first major redesign of its smartphone lineup in years.

The iPhone 17 Air in particular is set to grab attention, positioning itself as the thinnest iPhone in Apple’s history. Then there’s the 17 Pro, which is likely to introduce a brand new camera “dash” with the Pro’s signature three-lens setup. The iPhone 17, on the other hand, is likely to be very similar to the iPhone 16, positioned as the iPhone for those looking for a new device without spending $1,000 or more.

But the iPhone isn’t everything. Apple is likely to introduce a number of other products this year, including the Apple Watch Ultra 3, Apple Watch Series 11, Apple Watch SE 3, and AirPods Pro 3. If you’re planning to upgrade in any of these categories, Apple has options for you, though don’t expect any game-changing changes, as these are mostly minor upgrades. I also expect Apple to officially announce release dates for a number of upcoming software updates, like iOS 26 .

The show starts at 10 a.m. PT (1 p.m. ET) on both Apple’s website and its official YouTube channel. I’ll be livestreaming the event, with all the updates in the blog below. If you want to stay up to date with all the biggest announcements from Apple, keep an eye on this page.

More…