Adobe Premiere Coming to IPhone (With Privacy Concerns)

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Once upon a time, serious video editing required a good computer and expensive software. That’s no longer the case. Today, you can download a free app to any smartphone and instantly get all the tools you need to create high-quality videos, especially for social networks like TikTok, Instagram, and YouTube.

In the heyday of PC video editing, it was hard to imagine something like Adobe Premiere working well on a smartphone, but today it is. Perhaps that’s why Adobe is keeping up with the times. After launching a mobile Photoshop app earlier this year, Adobe announced Thursday that Premiere, the company’s flagship video editing tool, is coming to smartphones. The app is scheduled to launch on iPhone, initially on Sept. 30, though the company says an Android version is in the works.

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Premiere for iPhone

If you’re familiar with Premiere, you’ll be familiar with its mobile adaptation, Adobe says. It’s got the same multi-track timeline with “vivid colors and dynamic audio cues,” supporting frame-by-frame trimming, layering, and adjustments. There’s also automatic subtitles, closed captions, layers for video, audio, text, and 4K HDR support.

Unlike the current desktop version of Premiere, which requires a subscription, the mobile version of Premiere is free to download and use. Adobe says that only users who need additional storage or want to use the app’s AI features will need to pay, though it doesn’t appear Adobe has released pricing information yet. To that end, Adobe is promoting some of its AI features here, including Generative Sound Effects, which combines your voice with text cues to create stylized narration. There’s also an Enhance Speech feature that uses AI to improve the quality of your voice recordings.

You can also use Adobe Firefly , an AI-powered content generator, to create videos, images, and audio assets. Adobe says Firefly content is safe for commercial use, so you shouldn’t have any problems adding generations to your content. You can also use any assets from the Adobe Stock library, including music, sound effects, photos, graphics, and videos.

While it seems like the basic editing tools you’d expect from a full-fledged Premiere app are here, there’s no doubt that this interface is designed for mobile devices and the platforms that mobile video editors are typically built for. Adobe says you can instantly export your projects to platforms like TikTok, YouTube Shorts, or Instagram, as well as to Premiere Pro (if you have it installed) if you want to finish the video in those apps. Once you’ve finished your video in Premiere, you can publish the finished product directly to TikTok, YouTube Shorts, and Instagram. Videos can also automatically resize depending on the platform you’re sending it to.

You can pre-order the app today in the App Store , though again, the app itself is free. By pre-ordering, you’re simply agreeing to download the app from the App Store when it becomes available.

What do you think at the moment?

Will Premiere on mobile make sense?

There are plenty of video editing apps designed specifically for mobile devices. That’s not to say Premiere wouldn’t be a good option: Adobe’s editor is popular for a reason, and if it were properly adapted for iPhone or Android, it could be a serious threat to apps like CapCut and LumaFusion. In fact, the company has already tried its hand at mobile editing with Adobe Premiere Rush, a much simpler version of Premiere that Adobe is announcing today.

Many users will probably enjoy the free app, and I know most (if not all) would have no problem ditching Adobe’s expensive subscriptions. However, as the saying goes, if it’s free, you are the product. According to Premiere’s App Store Privacy Report, Adobe collects a lot of data about you when you use the app, including:

  • Purchases

  • Location

  • Contact information

  • User Content

  • Search history

  • Identifiers

  • Usage data

  • Diagnostics

  • “Other data”

Sure, it’s great to have a full-fledged video editor on your iPhone, but is it worth the privacy penalty? It’s not the only Adobe app that collects this much data, and Adobe doesn’t have the best reputation for protecting user privacy, but it’s still worth considering before using it.

If Premiere for mobile is as powerful an editor as Premiere Pro, I think it could be a great experience, especially for those already in the Adobe ecosystem. Others may have to make compromises. Personally, I’d probably prefer other apps that are less ugly.

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