Samsung’s Iconic ‘The Frame’ TV Is Selling Nearly Half Off Until Prime Day Ends Tonight
Prime Day 2025 ends tonight, and before it’s over, Lifehacker is sharing the best sales based on product reviews, comparisons, and price tracking tools.
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If you don’t like the idea of your living room being centered around your TV, you might want to check out Samsung’s The Frame, which is also a work of art. It’s at its lowest price ever during Prime Day: With about 50% off, you can snag a 2024 55-inch The Frame for just $800 — down from its regular price of $1,498.
Aesthetics, form factor and a great TV
The Frame TV has a matte anti-glare coating that reduces glare and reflections. So even when it’s off or in Art mode, it looks like a painting. In Art mode, you can switch between famous paintings or your own photos. The Frame TV frame resembles a wooden picture frame (which can be customized and easily replaced thanks to magnets). It’s also quite thin, so it will fit into any interior.
The TV is also quite worthy of attention. It supports a 120Hz refresh rate for gaming, HDR10+, and Smart TV features. The 40-watt speakers also support Dolby Atmos. The TV uses the OneConnect Box, which combines all the ports and the power supply into a single case that can be hidden in a cabinet. The Frame TV only has one cable, which is why it is so thin — only about 2.5 cm.
The problem with recommending The Frame has always been the price. $1,500 seemed way too expensive for a TV. $800 is a much more reasonable price.
Looking for something different? Retailers like Walmart, Best Buy, and Home Depot are running Prime Day sales that are especially helpful if you don’t have an Amazon Prime subscription.
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Walmart’s Prime Day sale starts at midnight on July 8 and includes discounts of up to 50% . It’s an especially great deal for those with a Walmart+ subscription.
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Best Buy’s Prime Day sale , Black Friday in July, runs through Sunday, July 13, and is one of the best tech deals online . It’s an especially good deal for My Best Buy Plus or Total members.