This Adventure-Ready Action Camera Is on Sale at Its Lowest Price Ever on the Last Day of Prime Day

Prime Day 2025 runs from Tuesday, July 8 through Friday, July 11, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price tracking tools.
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Prime Day is almost over, but there are still a few great deals on tech, including this one for adventure enthusiasts and content creators. The DJI Osmo Action 4 (Essential Combo) is on sale for just $199, $90 off its regular price of $289. That’s the lowest price ever, according to price trackers .
For the price, the Osmo Action 4 exceeds expectations. You get a compact action camera with a 1/1.3-inch sensor, which is larger than most models in this price range. It shoots 4K video at up to 120 fps, handles low light well, and supports HDR recording. It also has color screens on the front and back, which is a huge plus for vloggers and solo shooters. DJI’s RockSteady 3.0+ technology keeps footage smooth, even when moving quickly or in challenging conditions. The camera is waterproof to 17 meters (27 meters) out of the box, so it’s as comfortable in the ocean as it is on a bike.
The Essential Combo doesn’t include all the extra batteries and mounts of the Adventure Combo , but it still covers the basics: one battery, a protective frame, and mounts to get you started. The battery itself is rated to last about 160 minutes, depending on your resolution and settings, and it charges via USB-C. PCMag gave it a solid review , particularly praising its image quality and thoughtful design. If you’re looking at GoPro alternatives but don’t need all the latest bells and whistles, this could be a golden age. Just keep in mind that it doesn’t support internal storage—you’ll need a microSD card . Still, for under $200, it’s a very capable camera for travel, underwater shooting, or just capturing your everyday chaos.
Looking for something different? Retailers like Walmart, Best Buy, and Home Depot are running Prime Day sales that are especially helpful if you don’t have an Amazon Prime subscription.
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Walmart’s Prime Day sale starts at midnight on July 8 and includes discounts of up to 50% . It’s an especially great deal for those with a Walmart+ subscription.
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Best Buy’s Prime Day sale , Black Friday in July, runs through Sunday, July 13, and is one of the best tech deals online . It’s an especially good deal for My Best Buy Plus or Total members.
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Home Depot has extended its Fourth of July sale through at least July 9, offering some great deals . This is an especially great deal if you’re looking for power tools, appliances, or outdoor gear.