The GoPro Hero 12 Turned Me Into an Outdoor Adventurer, and It’s Now $80 Off
Prime Day 2025 runs from Tuesday, July 8 through Friday, July 11, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price tracking tools.
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The GoPro Hero 12 is one of my favorite gadgets ever, and it’s on sale for $279.99 as part of Best Buy’s July sale. It’s a great deal, not just because it’s $90 off, but because the GoPro Hero 12 is a truly amazing piece of equipment. It’s not the latest GoPro model, but it’s literally changed my life: I love using it so much that I can go places and do things I wouldn’t have done before just to take a photo or video. It’s so much better than watching Netflix or anything like that.
I probably wouldn’t use it so much if it wasn’t convenient, but the GoPro Hero 12 is very easy to use. Here’s the first video I shot with it, without reading the instructions or having any idea what I was doing:
While it’s not the latest in the GoPro Hero line (the first would have been the equally excellent Hero 13) , it still packs in so many features and capabilities that there’s simply not enough space to list them all. It’s waterproof and virtually indestructible, but it can still take beautiful photos and shoot 5.3K video — 91% more than 4K. Whether you want to capture extreme sports or beautiful flowers, the Go Pro Hero 12 can handle it all. Plus, it’s much more compact and easier to use than a phone.
Looking for something different? Retailers like Walmart, Best Buy, and Home Depot are running Prime Day sales that are especially helpful if you don’t have an Amazon Prime subscription.
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Walmart’s Prime Day sale starts at midnight on July 8 and includes discounts of up to 50% . It’s an especially great deal for those with a Walmart+ subscription.
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Best Buy’s Prime Day sale , Black Friday in July, runs through Sunday, July 13, and is one of the best tech deals online . It’s an especially good deal for My Best Buy Plus or Total members.
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Home Depot has extended its Fourth of July sale through at least July 9, offering some great deals . This is an especially great deal if you’re looking for power tools, appliances, or outdoor gear.